Customer Case Studies
XMPie customers include prominent enterprises and corporations, print providers, marketing services companies, and small to medium businesses (SMB's). See our case studies below which document some typical success stories of customers who have used XMPie solutions in new and innovative ways.
XMPie Gives Xerox a 'Smarter Way to Market'
XMPie Customer: Xerox Corporation
Project: Attract attention and drive results around Xerox Chairman of the Board Anne Mulcahy’s presentation at the American Marketing Association’s Mplanet Conference.
Markets: B-to-B
Application: Variable Data Print, Cross-Media
Description: The campaign, featuring personalized videos, magazines, e-mail invitations and PURLs, was so successful it was re-used to support several other events. All totaled, the video went to more than 370,000 customers and prospects. View rates were as high as 58 percent for some events.
Wittusen & Jensen helps Elixia Increase Revenue
XMPie Customer: Wittusen & Jensen
Project: Increase new memberships for Elixia, a leading health-and-fitness center chain in Northern Continental Europe.
Market: Health and Fitness
Application: Variable Data Print, Cross Media
Description: Refer-a-friend campaign recruited 2,500 new members worth €1.5 million in annual Elixia revenue. WJ grows annual business by 30 percent.
Target Achieves Double-Digit Response From Personalized Direct Mail
XMPie Customer: Target
Project: “Clipless Coupon” Direct Mail Campaign
Market: Retail
Application: Variable Data Print
Description: In just five weeks, Target Stores brought creative and production processes in-house and launched a variable-data, direct mail campaign using XMPie PersonalEffect to reach its best customers. As a result of the personalized “clipless coupon” mailer, the upscale discount chain experienced a 50 percent lift over static mailers and saved process costs.
Response Network Books Big Business for Cruise Company
XMPie Customer: Response Network
Project: Help a travel company better reach customers and sell cruise trips.
Market: Travel and Tourism
Application: Variable Data Print, Cross Media
Description: Variable cruise campaign gets 36 percent response. Response Network gains new customers and builds credibility as communications company, differentiating itself in its market.
Orangedoor Communications Boosts Attendance for Calgary Council of Advanced Technology Event
XMPie Customer: Orangedoor Communications
Project: Event Promotion for CCAT
Markets: Event Promotion, Non-Profit, B2C, Communications
Application: Cross Media
Description: Orangedoor utilized XMPie´s Cross Media Publishing and Response URL capabilities to promote a Google speaking event and increase awareness of the Calgary Council of Advanced Technologies to increase attendance year-round. The CCAT predicted 200 ticket sales; Orangedoor was convinced they could bring in 750, and they did! The first 400 sold in two days.
U&I Direct Provides Cross Media Solution for vRoam Global
XMPie Customer: U&I Direct
Project: SIM Card User Guide for vRoam Global
Markets: B2C, Communications
Application: Cross Media
Description: vRoam reduced their customer call volume from 20-30 per month to 2 per month by redesigning a complex, B&W booklet into a streamlined, color, variable-data brochure including user-specific business trip and overseas phone use details. SMS reminders resulted in an increase in the return reate of the used SIM cards.
Related Links: See VeeDeePee Blog: http://www.veedeepee.com/2008/11/vroam_global.html
American Express Promotion for Westpac
XMPie Customer: Penfold Buscombe
Project: American Express Promotion for Westpac
Markets: Financial, B2C
Application: Variable-Data-Print
Description: Variable images showed a specific product available at each customer´s actual point level. The campaign´s response rate was 200% over the previous year´s static version, and it received the Australian Direct Marketing Association award for effectiveness in 2006.
One to One Gulfcoast for Out-Of-Door-Academy
XMPie Customer: One to One Gulfcoast
Project: Fundraising Campaign for Educational Non-Profit
Markets: Non-Profit, Educational
Application: Variable-Data-Print
Description: Personalizing the campaign by grade level, integrating family information, and reporting ongoing contributions per group resulted in record-breaking revenues, a 42% increase over the prior year, and achievement of the fundraising goal 3 months earlier than expected.
Trekk Cross Media for Charter Bank
XMPie Customer: Trekk Cross Media
Project: Direct Mail Campaign for Charter Bank
Markets: Financial, Banking
Application: Variable-Data Print
Description: Trekk´s creative and VDP expertise bring in additional revenue for Charter Bank, and win Trekk a loyal, repeat customer.
Roger P. Gimbel & Associates for Xerox
XMPie Customer: Roger P. Gimbel & Associates
Project: Seminar Series for Xerox Corporation
Application: Cross-Media
Description: Gimbel´s concept and cross-media implemention of this international seminar series result in over 1000% (yes 1000%) ROI from new sales revenue for Xerox.
MagiComm for Pantone
XMPie Customer: MagiComm, LLC
Project: Promotion for Pantone´s ColorVision Sypder2 Color Monitor Calibration System
Markets: Corporate Marketing
Application: Cross-Media including Print, Web and E-mail
Description: MagiComm´s strategy for combining a multi-touch point campaign with cutting edge design pays off by breaking through Pantone´s sales targets. This project received a Xerox Pixi Award Honorable Mention.
TecDoc Digital
XMPie Customer: TecDoc
Project: Self-Promotion to generate traffic at trade show
Markets: All
Application: Image Personalization
Description: The personalized image stood out in the mail and brought new customers to TecDoc´s booth at an industry trade show.
Hogue Printing for eNeighborhoods
XMPie Customer: Hogue Printing
Project: Personalized Magazine Cover, including maps, for eNeighborhoods
Markets: Real Estate, Magazine Publishing
Application: Variable-Data Print
Description: When eNeighborhoods wanted to promote a new service of satellite photos to real estate professionals, they came to Hogue Printing to produce personalized magazine covers for a trade magazine, each with a satellite photo of the recipient´s address.
DME for Autonation
XMPie Customer: DME
Project: Ongoing Direct Marketing for Autonation
Application: Variable-Data Print
Description: DME switched from hybrid printing to 100% digital, saving time and increasing profits on production of very large volumes of direct mail pieces.
K/P Grows their Business with Dynamic Publishing Services
XMPie Customer: K/P Corporation
Project: K/P Grows their Business with Dynamic Publishing Services
Application: Cross Media
Description: Read how K/P redefined their business by adding valuable new Cross Media services. K/P leverages the Adobe Creative Suite 2 and XMPie software to streamline the creation and implementation of high quality VDP and Cross Media campaigns for their clients, including real-time statistical feedback during the run of the campaign.
Digital-Logic - Extreme personalisation product breaks into new markets
XMPie Customer: Digital-Logic Hero Books
Project: Personalised Children's Books
Markets: Book Publishing - web-to-print eCommerce
Application: Web-to-print eCommerce
Description: By introducing highly customised, crossmedia and direct marketing campaigns, digital-logic has been able to improve the return on investment for its client campaigns by more than 400 per cent, proving that complex personalisation is a powerful and effective marketing tool.
Adcorp - Successful Portal for Advertisments
XMPie Customer: Adcorp Marketing Communications, Australia
Project: Adcorp´s Advertising Management Portal Powered by XMPie with involvement of Fuji Xerox Australia
Markets: Advertising - web-to-print
Application: Marketing Portals and API
Description: Adcorp discovered the power of Adobe InDesign Server software integrated with XMPie PersonalEffect variable data publishing software from Fuji Xerox Australia to provide a fully automated browser-based templated design solution. XMPie PersonalEffect is a powerful, easy-to-use software suite that enables easy document customisation and personalisation. Although PersonalEffect was primarily developed as a solution to create and deploy cross-media campaigns, the software’s open architecture and flexibility enables organisations to leverage the powerful document customisation capabilities through an extensive Application Programmable Interface (API).
