Creatives

If you are an advertising professional, designer, Web developer or manager of a creative process, VDP can add a new dimension to your expertise and increase your value to customers and prospects. With XMPie’s VDP tools in your portfolio, you can offer communication campaigns that deliver higher response rates, yield greater returns on investment and build stronger customer relationships.

Perfect for the creative community, XMPie uDirect is built on true Adobe technology and works with both Windows and Macintosh platforms, making it even easier for you to produce powerfully-personalized, visually-rich one-to-one communications that capture an individual’s attention.   

Personalization doesn’t have to be limited to just a name. With uDirect, you can incorporate personalized images, charts and graphs into your designs. You can also change the color schemes of your design to appeal to a different locale or the type style to resonate with a variety of age groups. The possibilities are endless.
 

uDirect integrates seamlessly with the Adobe inDesign Creative Suite and lets you exploit InDesign´s full creative capabilities. Put variable text on a curve, display or hide layers, add drop shadows and transparent effects. Utilize copy fitting or autoflow for differing variable story lengths.  Immediately see WYSIWYG previews at any stage in the design process.

With XMPie uDirect, Adobe InDesign and any flat-table data file - you can complete a Variable Data Print (VDP) document independently – where no programming is required. A simple rule editor is supplied if additional logic, such as formatting, conditional rules or arithmetic operations is desired.  uDirect creates industry-standard variable information, output files for printing on digital presses.

XMPie’s composition engine architecture makes it easy to scale from desktop-based VDP solutions to server-based VDP solutions. If your busy operation requires high volumes of VDP output, handles a large number of VDP jobs at one time or requires online connections to data, then the increased production power delivered by PersonalEffect Print can be the perfect solution.

In addition to enhanced productivity, this server-based configuration also provides the added benefit of allowing  data experts, designers and production specialists to work within their own disciplines on specific tasks, automatically combining the results into a cohesive one-to-one communication piece.