Enterprises

Today's environment supports a wide array of media-rich, communications channels, including print, e-mail, Web, phone, radio, television and wireless devices. While this mix offers great variety, it also increases the clutter of messages that are fighting for the attention of your customers.

To achieve the highest return on your marketing investment , you need communication campaigns that deliver relevant, graphically-rich information targeting your customers and prospects through their preferred communication mediums. XMPie's PersonalEffect solution allows you to do just that.

PersonalEffect provides the ability to flawlessly create and deploy  one-to-one variable data, cross-media marketing campaigns. It includes features designed to maximize productivity and design flexibility, as well as capabilities that swiftly take you through the design and production process to the generation of relevant and impactful campaigns.

With the uProduce Marketing Console, an add-on solution to PersonalEffect, you can track and analyze campaign results in real-time, then immediately use the information to refine and improve the campaign’s creative theme, messaging and offers – resulting in optimal results.

Companies want to capitalize on the strength of their brand identity with a consistent look and feel to customer communications. However, they also want to empower their local branches to easily and efficiently create collateral for specific locations, campaigns and events.

When XMPie uStore is deployed as a marketing portal, you can make XMPie document personalization technology available through a Web-to-print, e-commerce environment.  With this technology, your company’s users can create marketing materials that abide by your corporate identity and branding guidelines, yet deliver fully-customized and personalized pieces.