1:1 Cross Media Communications and its Integration with 1:1 Business WorkflowsRECURSOS

1:1 Cross Media Communications and its Integration with 1:1 Business Workflows

DOCUMENTO TÉCNICO

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This white paper addresses the unique challenges, solutions and opportunities presented by cross-media marketing. It defines cross-media and illustrates both the benefits to be gained and the investments required when embarking upon multi-channel, one-to-one marketing communications.

 

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