On the Role of “Reusable Objects” in the Evolution of Variable Data Printing and Integrated Cross Media PublishingRECURSOS

On the Role of “Reusable Objects” in the Evolution of Variable Data Printing and Integrated Cross Media Publishing

ESTUDIO DE CASO

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This paper explains the significance of object-based VDP, its evolution and how it successfully contributed to a new era in 1:1 marketing that empowered the creative community like never before.

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