Ad Agency Boosts Luxury Hotel’s Marketing ROI to 700% With XMPie-Enabled Relationship Marketing CampaignRESSOURCES

Ad Agency Boosts Luxury Hotel’s Marketing ROI to 700% With XMPie-Enabled Relationship Marketing Campaign

The plan: complement existing targeted print placements with a more robust online marketing program.

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Concierges holding the cart and posing

Learn how to conduct a successful cross-media marketing campaign with XMPie solutions. After experiencing a dramatic drop in group and meetings bookings, a U.S. luxury resort hotel sought to boost occupancy with a new campaign using XMPie’s personalized email ServiceTM . After an initial reach out to prospects, each potential client received a series of personalized email responses triggered by clicks on special offers, bookings, cancellations and other actions. The software’s ability to leverage business rules to change images or messages, paired with the ease of use of the Adobe InDesign-driven workflow, provided the key to this incredibly successful personalization campaign.

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