The Art of Customer Engagement: Join us for the Premier Event for Cross-Media ProfessionalsRESSOURCES

The Art of Customer Engagement: Join us for the Premier Event for Cross-Media Professionals



By: Jeroen van Druenen, president of the XMPie Users Group and CEO of Jubels from the Netherlands

Personalization, multichannel marketing, marketing automation, digital media, print… What do all of these have in common? They are critical elements for customer communications in today’s digital age. These elements, and many more, will be highlighted at the upcoming annual XMPie Users Group Conference from Oct. 25-28 in Miami, where XMPie users, partners, suppliers and experts will gather to discuss industry trends and share best practices for developing highly effective, cross-media marketing campaigns.

Every XMPie Users Group Conference is different and this year’s event is especially interesting as it is happening at the same time as the launch of XMPie’s newest version of PersonalEffect software; bringing with it new innovations for integrating digital and print media for effective individualized communication.

This year’s conference will feature more than 25 breakout sessions. Moderated by top innovators in multichannel marketing and personalized customer communications from around the world, the sessions will focus on three tracks: Business, Design and Technical. Each track will emphasize new ways to communicate with prospective and current customers, maximize business profits and best practices for implementing campaigns using XMPie technology.

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Our keynote speakers – Jacob Aizikowitz, president at XMPie, Kaspar Roos, Director at Infotrends, Joseph Rouhana, general manager, production workflow and solutions at Xerox, and Mark Potter, Publisher at CANVAS Magazine – will hone in on the conference theme “The Art of Customer Engagement”, market trends and how the latest technology is driving successful campaigns.

Whether you’re a graphic artist, data expert, programmer, web designer, marketer, print provider or sales professional – this event is a learning and networking opportunity aimed at providing information that can be put to immediate use to benefit you and your company.

We are looking forward to seeing you at this year’s conference! For more information or to register, please visit our User’s Group website! You can also join the conversation on social media using the hashtag #XUG15Miami.