XMPie Partners with DME Studios to Provide Video Personalization ServicesRESSOURCES

XMPie Partners with DME Studios to Provide Video Personalization Services

COMMUNIQUÉ DE PRESSE

NEW YORK, July 30, 2012XMPie®, A Xerox Company, the leading provider of software solutions for Individualized Communications Management (ICM), announced today that it will now offer advanced creative video personalization services through a strategic partnership with DME Studios. Based in Daytona Beach, Fla., DME Studios is a creative agency providing full-service video capabilities with unique expertise in personalization using XMPie. This announcement comes on the heels of the company’s recent release of XMPie uDirect® Video, a software solution that leverages the industry-standard Adobe® After Effects® for incorporating personalized text, graphics, images and custom footage within cinematic-quality movies.

“Relevant videos are a “hot” marketing component and a natural extension to data-driven, multichannel campaigns. We saw it as we launched uDirect Video, where for some customers, it was like hand in glove since they already started investing in mastering After Effects and everything else around video. For others, we see their readiness to jump in, yet they need a variety of professional services in order to help them create these videos and use them in campaigns. Launching XMPie Studios, in collaboration with DME Studios, will help us work with our customers and address their needs in multiple ways, while also eventually letting them drive on their own,” said Jacob Aizikowitz, president of XMPie.

Turnkey services offered by XMPie Studios range from strategy and development, through to delivery and measurement. Users of uDirect Video may also take advantage of partial services from XMPie, such as proof-of-concept, creative, rendering, deployment/hosting, and/or streaming. Customers can acquire such services by approaching their XMPie account managers, or by contacting XMPie’s Larry Zusman, who is leading the XMPie Studios initiative, at 781-768-7500 or larry.zusman@us.xmpie.com.

“As a long-time customer and believer of XMPie, we couldn’t be more thrilled about the opportunity to partner with XMPie on this initiative,” said Ben Dyon, president of DME Studios. “We specialize in innovative forms of communication like video, and once we saw the solution from XMPie, we realized that a new era is beginning. Non-compromising creative can now be combined with individual relevancy to bring outstanding results. We are more ready than ever to assist XMPie customers interested in diving into this highly-profitable business opportunity.”

For more information on uDirect Video, Professional Services, or other XMPie solutions that power 1:1 multichannel marketing campaigns and Web-to-print sites, please call 212-479-5166 or visit www.xmpie.com.

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Media Contacts
Morgan Seedarnee
DME Studios
(386) 271-3512
Morgan@dmestudios.com

Christine Winter
XMPie, A Xerox Company
(585) 422-2019
Christine.Winter@us.xmpie.com

About DME Studios
DME Studios is an integrated marketing agency excelling in innovative forms of communications, with an expertise in conceptualizing, creating and deploying engaging multimedia campaigns featuring personalized videos and database-driven logic. By investing in the latest technology for producing personalized multi-media and direct marketing, this small town agency has become an industry expert in “personalized marketing,” and continues to produce national campaigns for a wide array of clientele across North America, including several Fortune 500 companies. DME Studios is located in Daytona Beach, Fla. on DME’s 11-acre campus, complete with a 2,500 SF soundstage. DME Studios’ creative team actively works with clients of all sizes, creating integrated campaigns with measurable results. For more information on DME Studios and to view samples of their work, visit www.dmestudios.com.

About XMPie
XMPie®, A Xerox Company, is the leading provider of software solutions for Individualized Communications Management (ICM). XMPie uniquely enables users to leverage customer information and efficiently and effectively manage 1:1 multichannel marketing campaigns for higher response rates and dramatic ROI. XMPie software solutions leverage the Adobe® platform and are available in three compatible product lines: uDirect® Print for desktop variable data printing, PersonalEffect® for server-based, integrated cross-media communications, and XMPie Hosted Services for subscription-based Software as a Service (SaaS) solutions. Add-on modules for custom configurations are available, including the award-winning uImage® for image and graphics personalization; uStore® for personalized Web-to-print and marketing portals; uChart® for dynamic charts and graphs; XMPie e-Mail Service™ for personalized email delivery and tracking; PersonalEffect Analytics for reporting and analysis of campaign performance; uDirect Video for cinematic-quality video personalization; and XMPie Mapping Service™ for personalized street and city maps. XMPie is headquartered in New York with an R&D center in Israel, and sales, support and professional service operations in the U.S., Europe and Asia Pacific. For more information, visit www.xmpie.com.

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© 2012 XMPie®, A Xerox Company. All rights reserved. XMPie, the XMPIE logo, uDirect, and the slogan “one to one in one” are trademarks or registered trademarks of XMPie, and may not be used without permission. All other names are property of their respective owners.