A Creative Strategy for Campaigns that Fly! Featuring Fuji Xerox and RepublikRISORSE

A Creative Strategy for Campaigns that Fly! Featuring Fuji Xerox and Republik

How Fuji Xerox New Zealand used XMPie software to deliver a creatively compelling cross media campaign themed on a vintage aircraft motif that achieved a 57% success rate!

CASI DI STUDIO

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XMPie PersonalEffect Cross Media software was used to create an integrated multichannel campaign which included direct mailers, email, SMS and PURL landing pages for an event invitation. At the event, attendees received personalized balsa wood model planes.

The Results

Of the 201 mailers that were delivered to prospects:

71% responded affirmatively and 57% physically attended the event.

The campaign was especially alluring to its audience and achieved significant sales results and brand awareness.

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