Latest Version of XMPie PersonalEffect to Debut at GRAPH EXPO 2012RESOURCES

Latest Version of XMPie PersonalEffect to Debut at GRAPH EXPO 2012

CASE STUDY

Latest Version of XMPie PersonalEffect to Debut at GRAPH EXPO 2012

NEW YORK, Sept. 26, 2012XMPie, A Xerox Company, the leading provider of software solutions for Individualized Communications Management (ICM), will debut PersonalEffect® 6 at GRAPH EXPO 2012. The latest version of this family of desktop and server-based solutions for 1:1 multichannel communications improves and harnesses major areas of the software for better productivity and reliability.

Users of XMPie’s XLIM®, a document format that enables ultra-fast production of graphically-simple documents, will appreciate enhancements to the XLIM format in PersonalEffect 6. Now with support for dynamic tables, tracking and kerning, and Auto Flow text handling, the designer can create more robust designs while working in Adobe InDesign, yet still maintain rapid processing speeds and high productivity enabled by XLIM. Additionally, the XLIM composition engine now works in native PDF output mode, saving time by eliminating the PostScript to PDF conversion step.

PersonalEffect 6 also brings significant enhancements to the performance, reliability and usability of the XMPie e-Mail Service™. In effect, users now have a choice of two workflows for variable email creation and delivery. With the new workflow, composition is offloaded to the email delivery provider, enabling up to a 16x performance and deliverability improvement. Added enhancements to the HTML/TXT editor (e.g., a built-in ADOR® Object for adding the ‘View in Browser’ link, static image upload, etc.) also make it quicker and easier to create email projects from within uProduce.

Genna Trombley, Account Coordinator at DXM Marketing Group, is impressed with the new email workflow and faster production speed of PersonalEffect 6. “A campaign with 100,000 recipients that used to take approximately 8-10 hours to complete, now only takes about an hour. Plus, the improved email performance allows us to hit inboxes simultaneously, which has helped us achieve more accurate delivery timing and healthier results.”

Additional PersonalEffect 6 enhancements:

  • Keeping in step with Adobe, PersonalEffect 6 supports Creative Suite 6. As a result, users can take advantage of its newest features, such as native 64-bit implementation and text frame fitting.
  • The new uImage® On Demand function optimizes the rendering of Web pages and emails containing personalized images that are created on-the-fly. This feature is recommended in cases when pre-processing uImages is not possible (e.g., Refer-a-Friend and self-registration campaigns).
  • A new method for handling file-based data sources streamlines the data workflow, saving time and transferring records more accurately.
  • Tracking performance improvements for batch jobs include faster insertion of tracked data into the database, and reduced consumption of SQL server resources.

XMPie PersonalEffect 6 will be on display in the XMPie area of Xerox booth 1200 at GRAPH EXPO 2012, and is now available worldwide. To join the latest conversations happening around GRAPH EXPO across social networks, follow @XMPie on Twitter and use #xeroxgraphexpo and #graphexpo. The show takes place Oct. 7-10 in Chicago.

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Media Contact
Christine Winter
XMPie, A Xerox Company
(585) 422-2019
christine.winter@us.xmpie.com

About XMPie
XMPie®, A Xerox Company, is the leading provider of software solutions for Individualized Communications Management (ICM). XMPie uniquely enables users to leverage customer information and efficiently and effectively manage 1:1 multichannel marketing campaigns for higher response rates and dramatic ROI. XMPie software solutions leverage the Adobe® platform and are available in three compatible product lines: Direct® Print for desktop variable data printing, PersonalEffect® for server-based, integrated cross-media communications, and XMPie Hosted Services for subscription-based Software as a Service (SaaS) solutions. Add-on modules for custom configurations are available, including the award-winning uImage® for image and graphics personalization; uStore® for personalized Web-to-print and marketing portals; uChart® for dynamic charts and graphs; XMPie e-Mail Service™ for personalized email delivery and tracking; PersonalEffect Analytics for reporting and analysis of campaign performance; uDirect Video for cinematic-quality video personalization; and XMPie Mapping Service™ for personalized street and city maps. XMPie is headquartered in New York with an R&D center in Israel, and sales, support and professional service operations in the U.S., Europe and Asia Pacific. For more information, visit www.xmpie.com.

Note: For open commentary, industry perspectives and views from events, visit www.facebook.com/xmpie, www.twitter.com/xmpie, blog.xmpie.com, or www.youtube.com/xmpie.

© 2012 XMPie®, A Xerox Company. All rights reserved. XMPie, the XMPIE logo, ADOR, PersonalEffect, uImage, XLIM, XMPie e-Mail Service, and the slogan “one to one in one” are trademarks or registered trademarks of XMPie, and may not be used without permission. All other names are property of their respective owners.

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