uProduce Marketing Console

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XMPie uProduce Marketing Console is revolutionizing the way marketers track and control cross-media one-to-one communication campaigns. uProduce Marketing Console is the industry’s first Web-based tracking and reporting tool that monitors each phase of a multi-channel, one-to-one marketing campaign including print, e-mail and the Web. 

 

Its open system also allows for the easy integration of third party data. Marketing service providers and print providers can view the results and revise campaign tactics or update customer information, helping improve response rates and overall campaign effectiveness.

 

The XMPie uProduce Marketing Console provides sophisticated tools for measuring the success of a marketing campaign, based on campaign variables (ADOR Objects), Cross Media events and actions. 

 

With the XMPie solution, organizations can track cross-media campaign activities and save them into a consolidated database; analyze the tracked information using a Web-based console; and then refine, optimize and enhance the current or next phases of the campaign accordingly. The analysis and refinement steps, geared to enhance response rate and ROI, can be done by the service providers as well as their customers.

 

Editions and Service Levels

uProduce Marketing Console is available in two Editions: Express or Premier. Both Editions feature the same general reports, and grant service providers full access to the product’s analysis capabilities; the main difference is in the Service Level offered to their customers:

 

  • Express Edition — offers end users the (service providers' customers) a Standard Service Level, with  view-only permissions to run custom reports, defined especially for them by their service provider.
  • Premier Edition — allows service providers to control the Service Level per-end-user and per-campaign, by choosing between two Service Levels: Standard or Professional.

    uProduce Marketing Console Premier edition puts the solution’s full power in the hands of campaign decision-makers providing them with the ability to edit their own reports. The Premier edition also provides access to custom-skinned Web pages and dashboards featuring enhanced quality, 3D graphics that detail campaign metrics.