A free printing industry educational webinar on the “Herman” campaign promoting the 2012 PODi AppForum will be moderated by WhatTheyThink Senior Editor Cary Sherburne and held Wednesday, January 11th, from 2:00 to 3:00 pm EST (-5 GMT). Sherburne will be joined by Ben Dyon of DME Studios, Larry Zusman of XMPie, and Dave Erlandson of PODi

PODi, the Digital Printing Initiative, has partnered with XMPie and creative agency DME Studios on an entertaining cross media event marketing campaign for the 2012 PODi AppForum conference for digital printing, January 23-25 at Tropicana Las Vegas. The campaign features ground breaking new technology, XMPie PersonalEffect® Video, which enables personalized video.

ProPrint looks at how Australia’s CBD Print is using XMPie technology to tap into the print spend of major corporates.

Remata´s top two technical specialists recently returned from the XMPie Users Group Conference in Miami in the US, with valuable insights into the rapidly evolving print and communications industry and how they apply to the local market.

In this three-part series, Katherine O’Brien, Senior Editor of OutputLinks’ American Printer Division, discusses what direct marketers can learn from a Harris/Xerox survey on holiday shopping trends. Part 1 features Xerox’s Shelley Sweeney, Part 2 features XMPie’s Christine Winter, and Part 3 features Sweeney as well as XMPie’s Larry Zusman.

Braintree Printing used XMPie to personalize and produce a five-color, two-sided postcard on Carolina coated cover stock with personalized QR codes to promote its annual “Saturday Night on the Town Contest.”

According to a recent telephone survey conducted among 1,001 U.S. adults for Xerox Corporation by Harris Interactive, there’s an opportunity for marketers to conquer information overload by personalizing the messages they send; XMPie mentioned.

A byline written by Judy Berlin, director of Worldwide Marketing, XMPie, on tips to keep in mind when developing their next one-to-one cross-media campaign, is featured in the Xerox Newsroom.

In this byline, Gina Testa details how Miami University of Ohio leveraged personalized communications driven by Xerox’s 1:1 Lab (and XMPie) to increase Honors Program enrollment by 30 percent.

A New Jersey-based marketing service provider is highlighted as one MSP who is successfully using personalization and cross-media marketing to evolve from traditional printer. Hatteras runs XMPie software for variable data and cross-media campaigns.

Management from Sydney´s CBD Print Group headed to Miami to show attendees at the XMPie Users Group Conference how they developed print ordering platforms for the likes of Westpac and the Bank of Melbourne.

One of Green Lips Media´s more recent projects was to develop a Web-to-print application for Snap CBD to use for Bank of Melbourne as it opened for business, to supply all the print and marketing collateral a new bank and its branches would require. After considering a variety of challenges, XMPie uStore and FreeFlow Process Manager was integrated into their business.

This press release from Digital Innovation Group promotes President Kate Dunn’s keynote address at the 2011 XMPie Users Group Conference.

Gina Testa discusses the importance of print in direct marketing campaigns and how personalized direct mail can play a critical role in these campaigns; XMPie mentioned.

This case study story, featured on OutputLinks.com and in the weekly eNewsletter, reviews how an XMPie cross-media communications campaign by Swedish agency Propan lifted Renault Scénic sales by nearly 800 percent.

This case study story, featured on Outputlinks.com and in the weekly eNewsletter, outlines how Capitol College has leveraged XMPie to quadruple applications and double admissions through targeted direct marketing.

By moving from offset to digital printing a few years ago, Ithaca College’s Center for Print Production has reduced waste, decreased turnaround times and brought personalized printing to the school with two Xerox iGen3 presses, iGen4 EXP, and XMPie in its operations.

Comment from XMPie CEO Jacob Aizikowitz featured alongside article by Barb Pellow focusing on cross media and effective techniques for its implementation

This article highlights the Graph Expo 2011 Must See ‘Ems winners in the Software and MIS categories; XMPie uVideo included.

Xerox and XMPie scoop combined total of 20 awards for digital print excellence at Graph Expo 2011 event.

GRAPH EXPO 2011 ´Must See ´em´ winners talk about their award winning product or service in 15 seconds; Larry Zusman covers XMPie uVideo.

Ryan McAbee calls XMPie uVideo a noteworthy technology and shares the personalized video he received from XMPie.

This preview offers a sneak peak at the show floor. XMPie is listed; uVideo mentioned. (see page 16).

This article is a profile on XMPie customer ArborOakland and describes how XMPie’s PersonalEffect Cross Media edition and ExactTarget helped the print service provider expand into multi-channel marketing in 2006.

This story is an aggregation of the tweets, videos, photos, websites and articles resulting from the virtual conference; XMPie tweets included.

InfoTrends Group Director Barb Pellow takes a few minutes to discuss some critical trends that will impact the printing and publishing market. She mentions XMPie as one vendor who’s made it affordable to get into cross-media services.

Xerox adds EFI´s Digital Store Front Web-to-print system to range of third-party software it markets to digital print customers; the Web-to-print tool includes optional integration with Xerox-owned XMPie´s variable data software, enabling variable data printing and cross-media personalisation.

Partnership enables DPCI to deliver solutions using XMPie´s PersonalEffect, integrated with digital asset management and content management technologies.

Article about Transpromo that highlights Xerox experience with a credit cards company, in which it achieved better goals with Xerox solutions by giving some color to one marketing message included in the company invoices. The response level duplicated, compared to the usual campaign in leaflets.

In a special report, Target Marketing and DMIQ’s Ethan Boldt, feature advice from Susan Kelly, Xerox, on QR code best practices, and explore an XMPie customer case study highlighting personalization.

Bryan Yeager, Senior Consultant for InfoTrends’ Business Development Strategies, outlines his predictions for the top five software trends to watch for at Graph Expo 2011. He mentions XMPie as one software company that will be highlighting how their offerings tackle the management and automation of cross-media marketing and communications.

Larry Zusman provides commentary on what print service providers should do to navigate the trends in the industry, including defining a realistic business model and having the right technology and personnel in place. (see page 1).

In the debate over whether print service providers need to focus on marketing to grow their business, Larry Zusman weighs in stating that as the industry evolves, print-centric providers are looking to master 1:1 cross-media communications technologies to stay competitive. (see page 2).

Penthouse-Quality Marketing Powers Cottage-Size Real Estate Firms

Reuven Sherwin, VP, Products and R&D, XMPie, is quoted in this article on Page 31 on Adobe’s PDF/VT variable data format and XMPie’s plans to support it.

Braintree Printing used XMPie to customize their open house invitation to printing professionals with variable data

Thorntons undertook a promotion whereby customers could personalise chocolate boxes using images and photographs, as well as text via the website, which provided a five-fold seasonal increase in sales over a number of weeks leading up to Valentines Day;

XMPie case study on DME’s use of XLIM is featured in this weekly e-newsletter