PersonalEffect (PE) Premier
PersonalEffect Premier is a server-based solution that provides the full functionality of the XMPie Cross-Media Solo offering, with the addition of uImage and uChart server and desktop tools.
PersonalEffect Premier is the ultimate solution for applications such as direct mail, brochures, catalogs and more. In addition, custom packaging and post-sale personalized customer surveys for targeted, response-generating campaigns can be implemented and optimized for maximum ROI.
As print service providers and marketers look for ways to reach out to customers with relevant and result-oriented communications, they require a tool that will help drive their shift from delivering static documents to personalized documents and eventually integrated cross-media conversations. PersonalEffect solutions span from variable data print to cross-media that combine direct mail, e-commerce, e-mail and mobile marketing with personalized Web sites. With XMPie’s unique solution for Response URLs (RURLs), a dynamically-generated, highly-personalized Web site containing a visitor-specific call to action can easily be created. Even better, because the Web site is linked to the same data and business logic used throughout the cross-media campaign, any information acquired through customer interactions with a RURL is automatically gathered and immediately available to every facet of the campaign.
XMPie’s uCreate, uPlan and uProduce components within PersonalEffect uniquely provide a team-based collaborative environment allowing designers, programmers and production personnel to work within their disciplines on specific tasks, while automatically combining the separate elements into a cohesive one-to-one communication piece in any media with minimal workflow constraints. The key to this and all XMPie software is Automatic Dynamic Object Replacement (ADOR®) technology.
PersonalEffect provides modular, scalable, collaborative tools that have been thoughtfully engineered to include every element of the one-to-one workflow – data, design and production – to help you design and distribute powerful one-to-one communications.
