XMPie PersonalEffect is an integrated software solution for the creation, production, deployment, tracking and measurement of highly-creative, one-to-one communications. PersonalEffect Solo is XMPie’s single-server solution for small-to-medium sized businesses, print providers and marketing services providers that are just starting out with variable data or cross media or have lower volumes of one-to-one jobs.
PersonalEffect solutions span everything from variable data print to cross-media that combines direct mail, e-mail, e-commerce and mobile marketing. PersonalEffect’s cross media editions also incorporate XMPie’s unique solution to create Response URLs (RURLs), a dynamically-generated, highly-personalized Web site containing a visitor-specific call to action, as well as the uProduce Marketing Console for tracking and response optimization.
All PersonalEffect installations include all the necessary XMPie Desktop Tools, which can consist of one or more copies of uPlan and uCreate for data and design tasks.