XMPie RURL Wizard

The RURL Wizard enables easy entry into cross-media publishing, and includes all of the tools and templates necessary to expertly create personalized Response URL (RURL) Web sites.

Through RURL Templates, XMPie provides a variety of sample solutions for specific campaign patterns or workflows ranging from simple to complicated, allowing you to learn best practices in personalized Web site development as you refine designs, execute campaigns and generate revenue. The campaign patterns featured include everything from secure Web sites, called SECURLs™, to Generalized URLs (GURLs) and viral refer-a-friend and customer acquisition pages, as well as more traditional workflows such as a printed postcard leading to a personalized RURL page. 
 

With the RURL Wizard, you can conveniently start with any RURL template and quickly and simply edit your site using industry-standard practices, including adding or editing pages and code, all while keeping the site powered by Microsoft .NET and XMPie’s ICP technology. This allows you to deliver robust personalized Web sites as part of entirely unique Web campaigns.

The RURL Templates are useful for any marketing campaign involving multiple media channels and expertly guides you through the integration of different channels into effective cross-media campaigns. In addition, tracking with the award-winning XMPie uProduce Marketing Console comes already integrated into the RURL Templates, so you can track, analyze and refine your campaigns created with the templates.

The RURL Wizard comes bundled with PersonalEffect 4.5 XM and higher, and features a constantly expanding selection of RURL Templates, with future templates to be made available on the XMPie Marketplace at http://marketplace.xmpie.com.