Target
Target Achieves Double-Digit Response From Personalized Direct Mail
XMPie Customer: Target
Project: “Clipless Coupon” Direct Mail Campaign
Market: Retail
Application: Variable Data Print
Description: In just five weeks, Target Stores brought creative and production processes in-house and launched a variable-data, direct mail campaign using XMPie PersonalEffect to reach its best customers. As a result of the personalized “clipless coupon” mailer, the upscale discount chain experienced a 50 percent lift over static mailers and saved process costs.
