This is a self-service online marketing application that allows dealers to send ad-hoc marketing campaigns that are customized, targeted, and fulfilled quickly and easily. Campaigns can be initiated and launched directly by the client.
Rather than a full lifecycle campaign, like the Customer Journey, in this case each dealer logs into her own tailor-made and brand-ready marketing portal where, like a true service portal, she can see the choice of ready-made templates displayed. She begins by selecting a campaign type (email or print) and template, before setting the budget, selecting any coupons, offers and pricing, defining DMS (Document Management System) criteria and order quantities before reviewing, scheduling and sending the order. This is all done by the client with no intervention by AutoPoint staff which speeds up the process considerably.
Although the same templates are used across the board for all the dealerships’ stores, each portal only displays the correct template version that is branded and customized for that particular dealership. This relevancy is controlled by PersonalEffect and the logic is built into the templates by the designers.
Through the On Demand’s user-friendly interface, marketing campaigns can be created, customized, and distributed in minimal time. Direct mail can be sent to customers within one business day, while email campaigns can be launched within hours of approval.