We recently met with Mike Hughes and Russell Heath at Latcham in Bristol, UK, to find out how they harness the XMPie Platform across their business. Read on to learn how Latcham uses XMPie to help its clients achieve the best results in print, mail and digital campaigns and communications.
“Latcham has used most of the XMPie platform from Web-to-print, VDP (Variable Data Print) and digital campaign management, and they have also taken our APIs to integrate it into its other systems and automate other business processes as well, which is a transformational way of gaining efficiency through their operations… It has been great to see the diversity of different applications and their approach to driving new services and opportunities in the business. [Also, to see] their focus on constantly improving what they do. For instance, moving to a cloud environment to be more scalable, be more dynamic, and offer different services. It is a great example of what sets Latcham apart from its competitors,”Phil Gaskin.
Delivering Digital Solutions
Latcham was an early adopter of digital technologies via a digital transformation process across its business.
With Circle, XMPie’s digital campaign management tool, Latcham delivers integrated solutions across print AND digital. For example, to serve the needs of one industry – local government – Latcham uses XMPie to generate tax bills both online and in print to offer audiences their preferred medium at every step of their journey.
With XMPie’s powerful composition engine, Latcham has increased the speed and volume of all its print jobs. This engine is at the core of the XMPie platform and offers unparalleled personalisation capabilities at scale to match audience expectations for relevant contextual experiences.
Automating the workflow
Across the board, Latcham has automated its production workflow from data management to output. Moreover, the personalisation process is second nature because the team was already familiar with the Adobe Design suite which is natively supported by XMPie.
Strengthening Environmental Sustainability & Reducing Waste with On-Demand
Achieving environmental sustainability has always been a core focus. What does that mean in practice? Reducing the carbon footprint of each job – not just for the benefit of the business, but also for its customers and their audiences. Latcham is continually exploring ways to reduce page count, send out optimised and relevant communications and reduce waste. With XMPie, it can print material on-demand, whether a single document or tens of thousands, so less is wasted, and warehousing is a thing of the past.
Helping Customers to Grow and Thrive with a Range of Services
Latcham puts its customer needs at the centre of its business strategy to provide a superior customer experience. It continually seeks to understand the latest trends and technologies and how these will help customers across various industries.
“A big shout-out to the team at XMPie, which is very supportive and helps us constantly look at the market challenges with us. Personalised video on demand is a great example as we explore the options for moving away from documents and into video content,”said Mike Hughes.
Latcham has used XMPie to:
- Automate and simplify the production of hyper-personalised content across Print and Digital, using an end-to-end Adobe workflow for unlimited creativity and scalability.
- Expand into new and lucrative services, including data-driven print and VDP, Web to Print, omnichannel marketing automation – all powered by a single personalisation engine.
- Make transformational business changes that also positively impact the environment, including switching to personalised and targeted communications strategies, making smarter print-on-paper decisions, adding interactive PDF solutions, applying print-on-demand workflows, and delivering omnichannel communications.
Contact your local representative using the form below to explore the best way to start your journey on the XMPie platform.