How Does Personalization Power Sustainability?RESSOURCEN

How Does Personalization Power Sustainability?

Transform your business communications with sustainable innovations to reduce print dependency, shift from print-only to targeted print and digital channels and minimize your carbon footprint.

Sustainability is more than a buzzword. Thankfully, for a growing majority worldwide, prioritizing the environment has become a critical factor in decision-making.

At XMPie, sustainability is our way of doing business. Our software is designed to support our customers in making transformational business changes that also positively impact our environment. These include switching to personalized and targeted communications strategies, making smarter print-on-paper decisions, adding interactive PDF solutions, applying print-on-demand workflows, and delivering omnichannel communications.

Let’s look at how each core of the XMPie Platform can help print shops and enterprises positively impact our environment.

Personalized Strategies Across Every Channel

McKinsey’s Next in Personalization Report estimated that, collectively, US companies could generate $1 trillion in value if they ramped up their personalization efforts.

And consumers are demanding personalization. Post-covid, 71 percent of consumers expect companies to deliver personalized interactions. Seventy-six percent get frustrated when this doesn’t happen (McKinsey).

Luckily, it’s a strategy that reaches more people using fewer resources!

Delivering personalized or targeted experiences to different audience segments across multiple channels cuts page volumes and reduces carbon footprints compared to traditional carpet bomb marketing approaches.

Be Smart About Print on Paper

“Paper is one of the most recycled products in the world and epitomizes the circular economy model of make, use, recycle and reuse.”

Two Sides

The suggestion that printing is terrible for the environment while electronic media is favorable is simplistic and disingenuous. After all, computers don’t grow on trees! The production of digital devices involves mining for finite materials, manufacturing, shipping, energy consumption, pollution, e-waste, and more.

Provided paper is used and produced sensibly from environmentally sound or recycled sources and generated by digital presses, print-on-paper can have a minimal environmental impact.

Our print solutions are produced with digital print presses, whereby the ink sits on the top layer of the substrate, which reduces ink waste compared to conventional methods requiring a plate.

Printing on digital print presses is also ideal for on-demand print jobs that significantly reduce waste and inventory.

Interactive Print Solutions

If you know your audience well, you’ll appreciate that however sustainable your print workflow is, print-on-paper is not always required.

Interactive online print solutions, like personalized interactive PDFs, are produced using the same workflow to print-on-paper but can take your audience beyond the basic reader experience. Interactive PDFs comprise dynamic elements within the document, such as links, buttons, videos, and more. For example, a pension statement could include a personalized video statement to outline the data in a clear format, along with a button link for readers to follow the call to action.

You can even add signature fields and use our Adobe Sign Integration to send the document to anyone who needs to sign it.

By publishing a PDF online, rather than printing it on paper, you will save on printing and postage costs, replace warehousing, avoid delivery delays, and reduce your carbon footprint.

Print-on-Demand workflows

With an eCommerce workflow, you can say goodbye to maintaining a warehouse full of out-of-date stock! By ordering print via an open, 24/7 eCommerce online print shop, your customers can get the documents that they need when they need them.

You’ll receive orders around the clock and, by using smart imposition and automated batching, can combine small orders into larger print jobs to ensure minimal material wastage.

Electronic proofs and paperless PDFs can also be generated online to speed up approval and avoid wasting resources on printing physical proofs.

Scalable Omnichannel Journeys

One 2021 report by Vonage revealed that 26% of consumers are very likely to stop buying from a business if they can’t switch between communication channels. Which is all well and good, but are omnichannel campaigns sustainable?

Ultimately with personalized communications, rather than having an all-or-nothing attitude, the sustainable approach is to design your campaigns with a mix of print and digital media. You can anticipate future requirements and adapt to minimize environmental impact by taking advantage of integrated monitoring and real-time data reporting tools to measure the cost and performance across every channel.

XMPie’s cloud-based marketing automation software, Circle, is flexible to help maximize resources and cost. Server resources can be scaled up or down according to requirements, and because cloud systems consolidate machine use and operate servers at high utilization rates, efficiency is increased.

Buyers Lab (BLI) 2023-2024 Pacesetter Award in Sustainability: Production Workflow

In recognition of these differentiators, Keypoint Intelligence has recently awarded XMPie the Buyers Lab (BLI) 2023-2024 Pacesetter Award in Sustainability: Production Workflow for significantly reducing carbon footprints in Print Service Provider operations.

“XMPie stood out in the areas of end-customer applications, corporate responsibility, and operational impact,” said Greg Cholmondeley, Principal Analyst at Keypoint Intelligence. “The company’s raison d’être is to enable customers to produce and send efficient and effective targeted communications instead of relying on generic, unwanted or wasteful messaging, which directly translates into reduced print and transportation waste.”

Find out more about our track record in sustainability in our recent press release, or reach out to your local XMPie representative using the form.

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