Taylor Printing Group was founded in Fredericton, Canada, and grew as a traditional print company, offering large format, packaging, digital printing, and more.

By carefully observing the industry, CEO Scott Williams understood that the company would need to adapt fast and diversify into new activities if it was going to survive the profound disruptions affecting the print industry. He felt the company was in danger of becoming pigeonholed as a print-only business and wanted to make strategic moves into the digital space to avoid that.

"It was a big undertaking and challenging at first for a team used to print-only, but XMPie had all the tools we needed to get up to speed."

Scott Williams, CEO of Rocket.

As well as diversifying the business, Williams looked at ways to automate processes, increase production efficiency for every job, and free his team from repetitive tasks. By implementing these improvements, his team could focus its efforts on higher impact initiatives to grow the business.

Taylor Printing Group purchased an XMPie platform configuration with StoreFlow for Web-to-Print and Circle with PersonalEffect TransMedia for automating communication campaigns.

StoreFlow is a complete, out-of-the-box eCommerce solution for receiving and processing orders received online. It includes all the tools necessary to get profitable Web-to-print sites up and running quickly, as well as a backend system that helps administrators efficiently manage the storefronts, product catalogs, production workflow, and order management.

Circle with PersonalEffect TransMedia automates the production of complete customer journeys across many channels – print and digital. With Circle, marketers can execute communication campaigns with thoughtful, data-driven, and relevant messaging that is triggered by individual actions and preferences and are automatically tailored to every single individual.

Williams hired new team members to run XMPie campaigns and drive sales. New services included:

• Data-Driven Direct Mail
• Data-Driven Email
• Personalized Packaging
• Multichannel Communications Campaigns
• eCommerce Storefronts

Taylor Printing Group acquired Bounty Print in Halifax and rebranded the merged companies as Rocket, offering commercial print fulfillment and a variety of personalized digital marketing services. Rocket's clients include countless business and government agencies across Canada.

"We purposefully didn't include the word Print in our new business name, and I believe that print-only businesses will be irrelevant in five years. Yes, we can provide the printing - and in fact we’re now fulfilling more print orders than ever before -, but that's not where we want to focus. Our spotlight is on our dedication to finding the best marketing solution for our clients."

Scott Williams, CEO of Rocket.

As a result of the widespread measures taken to contain the spread of the COVID-19 virus, the Canadian economy contracted. Unlike many Canadian companies, the impact of the pandemic was reduced since Rocket had already adapted its business and embraced the digital environment. It was in a solid position to stay nimble through the pandemic, pivot, and offer more in-demand services.