Real Talk With The AIIM Group Inc.RESSOURCEN

Real Talk With The AIIM Group Inc.


The Canadian Automobile Association was seeking a direct mail campaign with the objective to create, promote and sustain brand awareness among new members. The AIIM Group, using XMPie PersonalEffect software, created a highly personalized cross media campaign. The result was an intelligent and highly customized rewards program that reinforced brand awareness and increased new memberships.

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