Set Your Print Shop Apart with Personalization and eCommerce: What We Learned at DscoopRESSOURCEN

Set Your Print Shop Apart with Personalization and eCommerce: What We Learned at Dscoop

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Being back at a face-to-face industry event like Dscoop was a great feeling, one shared with almost everyone who visited the XMPie Booth. Networking, interacting with other vendors and customers, catching up, and getting a sense of what everyone’s been up to for the past two years. We’ve all missed it. It was good to get back in the game.

So, what did most Dscoop attendees want to talk to us about? Well, Covid was out. Chasing productivity with Web-to-Print and increasing marketing effectiveness with Personalization were undoubtedly IN.

 

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eCommerce Web-to-Print Sites

Almost everyone we spoke to at Dscoop wanted to find the best way to get jobs and orders into their Print Shops. No matter the order type – static, personalized, batch or on-demand, marketing material or packaging – Dscoopers are looking to automate the process in the most efficient way possible. Unsurprisingly for a Dscoop crowd, they’re also looking for solutions that can be integrated with HP PrintOS and HP Indigo presses.

Luckily for them (and us 😜), XMPie’s eCommerce Web-to-Print solution StoreFlow does just that by increasing automation and streamlining the print ordering workflow. We were busy demonstrating our industry-leading Web-to-print system for selling print, advanced VDP services, and even omnichannel campaigns from a five-star eCommerce workflow. It’s Adobe-based with familiar user workflows for easier operations onboarding, fully scalable, and extendable for customizing to any environment or business need.

 

Personalization

XMPie is widely known for its advanced personalization capabilities. At the core of the Platform is its award-winning personalization engine, which merges customer data, business logic, and print design to tailor each printed or digital touchpoint for increased relevancy, and higher engagement rates.

Even those Dscoopers already with an eCommerce system in place were excited to learn that they could integrate XMPie’s advanced personalization capabilities into their existing system rather than switch entirely to a new system. They could add advanced variable data print features and sell personalized direct mail, customized posters, proposals, welcome kits, and much more, all from their current storefront while still retaining all existing functions.

XMPie StoreFlow also supports the complete Adobe InDesign workflow from set-up through preview and composition. With faster onboarding of templates and fewer steps in the design workflow, XMPie offers full graphics support and color management (where others are limited) so that brands can protect their graphic identity. And by harnessing Adobe’s technology as part of the composition process, XMPie retains the quality of the design into the variable data print stream as if you were printing each document manually straight from the Adobe application.

 

Packaging

Many Dscoopers were curious about all our innovative features to help print businesses stand out from the competition across every industry. Above all this year, personalized packaging is emerging as an opportunity that can’t be ignored.

Labels & packaging is one of the fastest-growing sectors in the print industry – valued at USD 281.02 Billion in 2018 and projected to reach around USD 406.09 Billion by 2025 – and with XMPie, the ordering process can be transformed to save time and money.

Print Buyers can customize and order Labels and Packages via an eCommerce workflow, just like any other print product. Event-driven packaging, seasonal packaging, and more can reach the shelves quicker. Print Buyers can even view their order in 3D or add digital elements to their design to connect their packaging to landing sites, emails, or even personalized videos.

 

Remember that the key to success, profitability, and distinguishing your business from your rivals, is not simply to undercut the competition or offer a wider variety of print products. What will set you apart is delivering better marketing results with a superior level of customer service.

Personalization from an eCommerce workflow does just that, taking the relationship between customer and content to the next level and offering unbeatable customer service, greater convenience, fast product turnaround, and arguably the most desirable quality of all – it saves time.

If, like the Dscoopers we met last week, you’re also propelled by a desire to offer higher value to your clients, reach out to us using the form below. We’d love to show you what’s possible with XMPie.