Vigil Printing sought to expand their customization offerings, mail services, and improve turnaround time for their customers, but were unable to remain competitive with other commercial printers in the area due to their obsolete computer software and aging printing devices.
An account review, led by their Xerox account manager, was instrumental in the development of Vigil Printing’s vision for future growth by formulating their buying criteria, considerations and next steps with Xerox. The approach included a vital demonstration of XMPie software and the value of the key applications that could be enabled for variable data campaigns with tracking and reporting for their clients. Coupled with samples and a demonstration of the Xerox® Color C75 Press, Vigil Printing envisioned the benefits for business growth with the investment in both new software and hardware platforms.
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