{"id":11537,"date":"2013-07-11T10:00:15","date_gmt":"2013-07-11T10:00:15","guid":{"rendered":"https:\/\/www.xmpie.com\/whats-the-big-deal-about-youtube-vimeo-and-personalized-video-everything\/?lang=de"},"modified":"2021-01-13T15:53:30","modified_gmt":"2021-01-13T15:53:30","slug":"whats-the-big-deal-about-youtube-vimeo-and-personalized-video-everything","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/de\/whats-the-big-deal-about-youtube-vimeo-and-personalized-video-everything\/","title":{"rendered":"What\u2019s the Big Deal about YouTube\u00ae, Vimeo\u00ae and Personalized Video? Everything!"},"content":{"rendered":"

This blog post is in honor of the new release of XMPie uDirect Video, version 1.5. Read on to learn about great new features that are now available!<\/i><\/p>\n

The statistics are mind-boggling. All over the Internet there is news about the explosive growth of video sites such as YouTube\u00ae and Vimeo\u00ae. If you sift through the data, you find amazing metrics for YouTube that include the following: 60 hours of video gets uploaded every minute; 4 billion videos are watched every day; 800 million visitors per month; and 600 million views per day on mobile devices. But even more striking is when you get to the \u201cmeat and potatoes\u201d related to growth in the business sector. YouTube is monetizing over 3 billion video views per week globally; 98 of AdAge™\u2019s Top 100 advertisers have run campaigns on YouTube and the Google\u00ae Display Network; and more than a million advertisers are using the Google video ad platforms, the majority of which are small businesses www.jeffbullas.com\/2012\/05\/23\/35-mind-numbing-youtube-facts-figures-and-statistics-infographic\/<\/a>.\u00a0 In the case of Vimeo the growth has been very impressive, as well. Socialtimes.com<\/i> recently reported that over 5 million people joined Vimeo in 2012, bringing the site\u2019s total to 14 million, and more than 675 million people tuned in to watch Vimeo videos last year.<\/p>\n

So where is the tie-in to personalized videos? As I have already blogged about, XMPie introduced the concept of video personalization using a versatile Adobe\u00ae After Effects™ plug-in, in 2011. Last year, we released our first version of our uDirect\u00ae Video software and the interest among marketing service providers, agencies and their corporate marketing clients has exceeded expectations. In many industries, including automotive, higher education, real estate, education, financial services, and non-profits, the XMPie personalized video solution is being used to efficiently pre-generate highly targeted, relevant movies with text, images and video footage specific to the recipient. Most of these campaigns are running on mobile devices and some are extensions of more comprehensive cross-media campaigns utilizing emails and RURLs\/PURLs.\u00a0 Some have used original After Effects (AE) personalized video templates and others have been generated using pre-created AE templates, such as those found on www.revostock.com.\u00a0 As described in my last blog, the initial response data with personalized video campaigns is showing over 50% click through rates and over 95% conversion from qualified leads to sales (http:\/\/blog.xmpie.com\/2013\/06\/news-flash-personalized-video-secrets-revealed\/<\/a>.<\/p>\n

In our latest release (XMPie uDirect\u00ae Video 1.5) we ensure that customers can leverage the explosive growth of both YouTube and Vimeo. This release allows the user the option to first optimize the rendering of movies, using our unique MovieSet format, and then automatically upload the rendered personalized movies to YouTube or Vimeo.<\/i> The process is very simple. You just enter in your YouTube or Vimeo credentials, identify the location where you want the videos placed, and the software does the rest. Even better, you can set it up to work with private or public YouTube or Vimeo sites. And for those with the XMPie cross-media platform, the news gets even better. You can now easily integrate videos uploaded to YouTube or Vimeo into an existing XMPie PersonalEffect\u00ae multi-channel campaign. Another nice feature of this new release is that you can now use static and<\/i> variable fields to name your movies, making it easy to name a file Happy Birthday <FirstName>.mp4<\/i>, for example. \u00a0If you are concerned about the complexity of generating these videos, it requires some know-how of Adobe After Effects and base level experience with video content. Other than that, all you need is a database with the personalized content and the XMPie desktop software \u2013 which is designed as a \u201cplug and play\u201d solution. If you are worried that jumping into this new media will bankrupt you, let me assure you that at less than $10k for the software package, it will pay for itself with your first campaign.<\/p>\n

There are few opportunities that have come along in the past few years with more potential than personalized video campaigns on YouTube and Vimeo. \u00a0Marketers know the reach and response power of advertising campaigns utilizing these sites \u2013 especially on mobile devices \u2013 making the development and implementation of these programs a case of \u201cwhen\u201d and not \u201cif\u201d.\u00a0 For providers able to offer these high-value services, the sky is the limit. Investing now in this capability or partnering to deliver it provides a springboard to becoming a true MSP \u2013Multi-channel Services Provider<\/i>.<\/p>\n

For more information on XMPie video personalization, email me at larry.zusman@us.xmpie.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This blog post is in honor of the new release of XMPie uDirect Video, version 1.5. Read on to learn about great new features that are now available! The statistics are mind-boggling. All…<\/p>\n","protected":false},"author":12,"featured_media":12478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[387],"tags":[398,399,400],"class_list":["post-11537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-de","tag-marketing-de","tag-personalized-video-de","tag-udirect-video-de","language-english-de"],"acf":[],"yoast_head":"\nWhat\u2019s the Big Deal about YouTube\u00ae, Vimeo\u00ae and Personalized Video? 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