{"id":83707,"date":"2021-05-13T05:27:16","date_gmt":"2021-05-13T05:27:16","guid":{"rendered":"https:\/\/www.xmpie.com\/going-beyond-print-personalization\/"},"modified":"2023-08-31T09:54:09","modified_gmt":"2023-08-31T09:54:09","slug":"going-beyond-print-personalization","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/de\/going-beyond-print-personalization\/","title":{"rendered":"Going Beyond Print Personalization (Part 3\/3)"},"content":{"rendered":"

In our last two posts, we demonstrated both the designer-led<\/a> and the customer-led<\/a> data-driven print workflow using the XMPie platform.<\/p>\n

In the first post, we looked at how a designer can use the XMPie plugin to InDesign to connect the data to a design to produce multiple versions of the same template. In the second post, we gave that capability to the customer, who can connect the data to the design while shopping for print online.<\/p>\n

But getting the personalized job to the print press isn\u2019t always \u2013 and I\u2019d say that it should not be \u2013 the endgame.<\/p>\n

In this post, I\u2019ll use the same design \u2013 the dynamic postcard – to show how you can add value to your bread-and-butter print services by combining print with digital communications.<\/p>\n

You may have noticed that, although we were using a double-sided A5 postcard template in Part One<\/a> and Part Two<\/a> (by the way, you should read those first, if you haven\u2019t already), we haven\u2019t yet touched upon the back page.<\/p>\n

Let\u2019s take a look now.<\/p>\n

 <\/p>\n