{"id":93595,"date":"2022-06-05T06:14:13","date_gmt":"2022-06-05T06:14:13","guid":{"rendered":"https:\/\/www.xmpie.com\/modern-vdp-what-why-how-and-whats-next\/"},"modified":"2023-10-30T11:10:52","modified_gmt":"2023-10-30T11:10:52","slug":"modern-vdp-what-why-how-and-whats-next","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/","title":{"rendered":"Modernes VDP \u2013 Was, Warum, Wie und Was kommt als n\u00e4chstes"},"content":{"rendered":"

In diesem White Paper diskutierte Jacob Aizikowitz, einer der Gr\u00fcnder von XMPie und bis zu seiner Pensionierung im Jahre 2019 auch der Gesch\u00e4ftsf\u00fchrer, \u00fcber den modernen variablen Datendruck (Modern VDP), die Vision dahinter, die Innovationen und Entwicklungen in diesem Bereich, sowie die Auswirkungen auf Printmedien als zukunftsf\u00e4higer Kanal f\u00fcr moderne Kommunikation und Kundenerfahrungen.<\/em><\/p>\n

Moderner VDP f\u00fchrte zu einer verfeinerten, uneingeschr\u00e4nkten und kreativen Variabilit\u00e4t, was einen revolution\u00e4ren Bruch mit der damals vorherrschenden VDP-Praxis darstellte. In Kombination mit Online-Zugriff auf Daten und Scripting konnte Print in den gro\u00dfen und schnell wachsenden M\u00e4rkten Marketing-Automation und CXM (Customer Experience Management) mit digitalen Aussendungen kombiniert werden. Die Implementierung von Modern VDP war eine gro\u00dfe Herausforderung und im White Paper wird im Detail beschrieben, welche H\u00fcrden es zu \u00fcberwinden galt und welche Innovationen notwendig waren.
\nZudem werden die Bed\u00fcrfnisse, Herausforderungen, Innovationen und Entwicklungen beschrieben, die Modern VDP ausmachen und zum Leben erweckten. Auch liefert das Dokument Hintergr\u00fcnde und beschreibt verkn\u00fcpfte Disziplinen (wie Desktop Publishing, Legacy VDP und CXM), damit der Leser besser versteht, aus welchem Kontext moderner, variabler Datendruck gewachsen ist, sowie dessen Interaktion und Relevanz f\u00fcr andere Bereiche.<\/p>\n

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On Modernizing VDP<\/a><\/h3>\n
<\/i> 1 Datei(en) <\/i> 3.15 MB<\/div>\n <\/div>\n
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In diesem White Paper diskutierte Jacob Aizikowitz, einer der Gr\u00fcnder von XMPie und bis zu seiner Pensionierung im Jahre 2019 auch der Gesch\u00e4ftsf\u00fchrer, \u00fcber den modernen variablen Datendruck (Modern VDP), die Vision dahinter,…<\/p>\n","protected":false},"author":24,"featured_media":70253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[391],"tags":[],"class_list":["post-93595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers-de","line-data-driven-print-and-vdp-de","language-english-de"],"acf":[],"yoast_head":"\nModernes VDP \u2013 Was, Warum, Wie und Was kommt als n\u00e4chstes - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modernes VDP \u2013 Was, Warum, Wie und Was kommt als n\u00e4chstes\" \/>\n<meta property=\"og:description\" content=\"In diesem White Paper diskutierte Jacob Aizikowitz, einer der Gr\u00fcnder von XMPie und bis zu seiner Pensionierung im Jahre 2019 auch der Gesch\u00e4ftsf\u00fchrer, \u00fcber den modernen variablen Datendruck (Modern VDP), die Vision dahinter,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-05T06:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T11:10:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2020\/02\/Jacob2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Baldaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Baldaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/\"},\"author\":{\"name\":\"David Baldaro\",\"@id\":\"https:\/\/www.xmpie.com\/de\/#\/schema\/person\/52e91148479b9e922e88e9652304371f\"},\"headline\":\"Modernes VDP \u2013 Was, Warum, Wie und Was kommt als n\u00e4chstes\",\"datePublished\":\"2022-06-05T06:14:13+00:00\",\"dateModified\":\"2023-10-30T11:10:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/\"},\"wordCount\":213,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2020\/02\/Jacob2020.jpg\",\"articleSection\":[\"Whitepapers\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/\",\"url\":\"https:\/\/www.xmpie.com\/de\/modern-vdp-what-why-how-and-whats-next\/\",\"name\":\"Modernes VDP \u2013 Was, Warum, Wie und Was kommt als n\u00e4chstes - 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