Driving Revenue by Helping Drivers Envision Their Next LexusRESOURCES

Driving Revenue by Helping Drivers Envision Their Next Lexus

CASE STUDY

“Customers have a ‘wow’ reaction when they receive the magazine after a visit to the showroom. Some even call the dealer to let them know how much they appreciate it.” – Arno de Winter, Director, Hollandridderkerk

When Lexus dealers in the Netherlands wanted to extend their personal, red-carpet touch to their product collateral, Hollandridderkerk, a leading provider of innovative graphic media solutions, created a personalized magazine-like brochure focused on the customer’s preferred vehicle and options: “My Next Lexus.”

Dealers order the personalized magazine from a website driven by XMPie uStore, creating a print job that follows an automated workflow driven by Xerox FreeFlow Core and processing variable information with XMPie PersonalEffect.

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