“This unique campaign turned the most traditional media – the package – into a social media platform, where large numbers of our customers shared their warm thoughts about the brand, shaping the consumer’s in-store experience.” – Mika Kukkurainen, Director, Strategy and Brands, Raisio Nutrition
On its 90th anniversary, Elovena Oatmeal, one of the best-known brands from Finnish nutrition company Raisio, sought to energize the brand by enabling consumers to interact between Elovena packaging and social media. They also sought creative ways for consumers to taste new Elovena products. PackageMedia Oy developed two campaigns on behalf of Elovena that accomplished both goals, generating thousands of social media messages, sample tastings, and lots of positive buzz. For example, consumers were encouraged to contribute aphorisms on Facebook for printing on Elovena packages.
Printing was on the Xerox iGen4 Press using XMPie PersonalEffect for variable data printing.
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Elovena Campaign Generates Buzz by Integrating Packaging and Social Media 599.41 KB
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