ActionHQ find their sweet spot with XMPie and Fuji XeroxRECURSOS

ActionHQ find their sweet spot with XMPie and Fuji Xerox

How an MSP demonstrated exactly how well XMPie delivers powerful, accountable and effective marketing campaigns.

“We wanted to educate marketing executives about聽the capability of creative direct marketing and the聽power of personalization. And we wanted to build up聽this part of the business, and naturally, create a good聽sustainable sales pipeline for ourselves.”聽Brenden Rolston – Managing Director, ActionHQ

Aimed at 2000 influential marketing managers in and around聽Auckland, the campaign was designed to be engaging, fun,聽and of course, yummy. It also had to prove to their target聽market exactly how effective it was by clearly showing the聽response rates (from engagement through to conversion and聽lead generation) throughout the duration of campaign.

ActionHQ used PersonalEffect TransMedia, which has a聽comprehensive range of dynamic variable data printing and聽multichannel capabilities as well as a full suite of campaign聽planning and analytics tools. They also took advantage聽of Circle, XMPie鈥檚 campaign planning tool, to map out the聽flow and structure of the campaign.

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