Docustore Creates a Uniquely Memorable Brand Experience for their Young ConsumersRECURSOS

Docustore Creates a Uniquely Memorable Brand Experience for their Young Consumers

Spanish communications provider, Docustore, helps Imaginarium loyalty members celebrate their birthdays in style.


Imaginarium approached Docustore to design and produce a聽personalised multichannel birthday marketing campaign for its聽Imaginarium Club loyalty card customers across all its markets.

Docustore used XMPie PersonalEffect TransMedia and uDirect聽Video to produce the personalised multichannel campaign聽across print, web and video targeting over 360,000 loyalty聽card members per year.

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