How Web-to-Print Transformed a Print Business into a Communications Partner – Featuring CTP DigitalRECURSOS

How Web-to-Print Transformed a Print Business into a Communications Partner – Featuring CTP Digital


CTP Digital is a UK print service provider specializing in the聽design, printing and production of high quality corporate and聽marketing literature as well as online communications.

By 2014 CTP Digital was doing a lot of trade work for the聽local community and had grown the business to include聽ten staff members including four with digital design聽backgrounds. The company was trusted to do larger print聽campaigns but somehow were not getting the day-to-day聽print material such as business cards, stationery, standard聽point-of-sale materials, etc. It came to the point where work聽was coming up for tender but CTP Digital was losing out聽because they didn鈥檛 yet have an ecommerce Web-to-Print聽system installed. Founder Jay Mustafa came to realize that without such a聽system there was nothing to distinguish CTP Digital from聽the competition and there was no way for his business to聽grow even further.

CTP Digital’s challenge was to find a robust Web-to-print solution so聽that their clients could open their marketing portals to visitors聽24/7. The company needed this software in order to evolve,聽diversify, win new projects from both existing and new聽clients and survive in this new era for print providers. 聽They needed to prove to their clients that CTP Digital was the print provider to turn to for all print communications 鈥 and
especially when brands needed print on demand.

CTP Digital were featured in a recent webinar highlighting their Web-to-Print success.聽Learn even more about CTP Digital by watching the webinar replay.

 

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