RECURSOS

Orange Door Drives an Engaging Multichannel Campaign to New Members of the Alberta Motor Association (AMA)

Using XMPie Circle automation, orange door brings communications to a completely new level to AMA membership audiences

ESTUDIO DE CASO

Alberta Motor Association searches for a new voice to communicate with New Members and orange door direct answers the call with an automated multi-touch XMPie campaign delivering highly relevant digital communications based on member profile and interest preferences.

orange door used XMPie’s PersonalEffect TransMedia Pro solution with Circle and PersonalEffect Analytics to manage campaign touchpoints and to deploy and monitor the entire multichannel campaign. This meant that shared resources, such as the campaign-logic driving variability, digital assets and data, could all be managed at the campaign level, guaranteeing complete synchronization of messaging regardless of whether print, email or web was delivering the communication.