Orange Door Drives an Engaging Multichannel Campaign to New Members of the Alberta Motor Association (AMA)RECURSOS

Orange Door Drives an Engaging Multichannel Campaign to New Members of the Alberta Motor Association (AMA)

Using XMPie Circle automation, orange door brings communications to a completely new level to AMA membership audiences


Alberta Motor Association searches for a new voice to communicate with New Members and orange door direct answers聽the call with an automated multi-touch XMPie campaign delivering highly relevant digital communications based on member聽profile and interest preferences.

orange door used XMPie鈥檚 PersonalEffect TransMedia Pro聽solution with Circle and PersonalEffect Analytics to manage聽campaign touchpoints and to deploy and monitor the entire聽multichannel campaign. This meant that shared resources,聽such as the campaign-logic driving variability, digital assets and聽data, could all be managed at the campaign level, guaranteeing聽complete synchronization of messaging regardless of whether print, email or web was delivering the communication.

 

 

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