{"id":17272,"date":"2015-01-19T03:07:01","date_gmt":"2015-01-19T03:07:01","guid":{"rendered":"https:\/\/www.xmpie.com\/es\/still-need-a-new-years-resolution-stop-talking-about-print\/"},"modified":"2015-01-19T03:07:01","modified_gmt":"2015-01-19T03:07:01","slug":"still-need-a-new-years-resolution-stop-talking-about-print","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/es\/still-need-a-new-years-resolution-stop-talking-about-print\/","title":{"rendered":"Still need a New Year\u2019s Resolution? Stop Talking about Print!"},"content":{"rendered":"<p><strong><em>5 ways to change the conversation<\/em><\/strong><\/p>\n<p>It\u2019s time to talk Technology. Not Print.<\/p>\n<p>It may sound counterintuitive but as we move into 2015 the PSP business model continues to change fast.\u00a0 Don\u2019t get left behind.<\/p>\n<p><em>\u00a0\u201cSince we&#8217;ve converted to a technology business we&#8217;ve been talking less and less about printing\u2026 more about full program management, turn-key solutions, and our print volume has increased every year,\u201d says Kenneth Shriber of Ditto Documents. \u201cThe less we talk about print, our printing volume has grown significantly!\u201d <\/em><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/YmIgOGFwBhQ\" width=\"400\" height=\"225\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>The challenge?<\/strong><\/p>\n<p>How can you talk technology and successfully present your print services and expertise to customers who don\u2019t even realize that they need them? How do you do that with customers who don\u2019t know that PSPs can even provide full marketing campaign execution?<\/p>\n<p>And there\u2019s one rule\u2026<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-746\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/01\/BLOG-1024x682-344x229.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/01\/BLOG-1024x682-344x229.jpg 344w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/01\/BLOG-1024x682-150x100.jpg 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2015\/01\/BLOG-1024x682.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>You are not allowed to focus on print!<\/p>\n<ol>\n<li><strong>Reposition yourself as a full program technology company<\/strong> &#8211; PSPs with the right technology can help customers through the entire creative and marketing process, from design to data management, <a href=\"https:\/\/www.xmpie.com\/es\/products\/herramientas-creativas\/uimage\/\">personalization<\/a> and <a href=\"https:\/\/www.xmpie.com\/personaleffect\">cross media<\/a>. Sell your Value-Added Services and position your business at every opportunity to encourage your customers to think beyond just the initial price per unit.<\/li>\n<li><strong>Solve your customers\u2019 challenges <\/strong>\u2013 Strive to understand your customers\u2019 mindset so that you can anticipate their needs and exceed their expectations. Subscribe to marketing magazines and newsletters. Attend marketing-focused webinars, conferences and trade shows. \u00a0Use this understanding to help your customers to think strategically about their overall campaign.<\/li>\n<li><strong>Focus on the end user\u2019s entire experience <\/strong>\u2013 Illustrate how your business can match the end-users\u2019 <a href=\"http:\/\/www.mycustomer.com\/news\/digital-marketing-budgets-increase-8-2015-despite-blurred-lines\">expectations<\/a> for sophisticated personalization with components linking the recipient to the digital world. Campaign planning software such as XMPie\u2019s <a href=\"https:\/\/www.xmpie.com\/es\/products\/gestin-de-campaas\/circle\/\">Circle\u2122<\/a> can help your customers to visualize their end-users\u2019 engagement for each touch point during the entire campaign and monitor the results as it progresses. \u00a0<a href=\"http:\/\/circle.store.xmpie.com\/\">Find out about a Free Circle subscription.<\/a><\/li>\n<li><strong>Transform your team <\/strong>\u2013 Get everyone on board with the transition and hire any new staff or specialists to fill the gaps as your staff transfer their skills from selling a commodity-based item \u2013 print, to selling client-focused and often complex business solutions.\u00a0 Strong sales people are critical in today\u2019s market where customers can do most of their early research online.\u00a0 They don\u2019t need sales reps to repeat information that they can source themselves. \u00a0Rather, they are looking for targeted guidance as to how a PSP can address their business needs. Learn what steps \u00a0<a href=\"https:\/\/www.xmpie.com\/es\/from-stress-to-success-a-print-business-transformation\/\">THP Creative Group<\/a> took to successfully present their new Web-to-print e-commerce customer portals to new and existing customers as their business model became more technologically focused.<\/li>\n<li><strong>Practice what you preach <\/strong>&#8211; Use your technology for your own self-promotion.\u00a0 Demonstrate and differentiate your services from the competition by running your own <a href=\"http:\/\/blog.xmpie.com\/2014\/02\/4-smart-ways-to-expand-print-campaigns-with-digital-media\/\">cross media<\/a> personalized marketing campaigns.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>5 ways to change the conversation It\u2019s time to talk Technology. Not Print. It may sound counterintuitive but as we move into 2015 the PSP business model continues to change fast.\u00a0 Don\u2019t get&#8230;<\/p>\n","protected":false},"author":12,"featured_media":13579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[505],"tags":[],"class_list":["post-17272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-es","language-english-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Still need a New Year\u2019s Resolution? Stop Talking about Print! - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/es\/still-need-a-new-years-resolution-stop-talking-about-print\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Still need a New Year\u2019s Resolution? Stop Talking about Print!\" \/>\n<meta property=\"og:description\" content=\"5 ways to change the conversation It\u2019s time to talk Technology. Not Print. 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