![\"Latcham_Direct_Logo\"](\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2014\/03\/Latcham_Direct_Logo-300x131.jpg\"){kind=logo}
<\/p>\nBy Judy Berlin, VP Worldwide Marketing, XMPie<\/p>\n
10 tips for boosting your marketing campaigns with personalized landing pages<\/i><\/b><\/p>\n
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When Time Magazine Europe needed assistance in moving from a manual postal mail-based subscription process to harnessing the potential of an online order system they turned to Latcham Direct, a UK-based company providing direct mail, cross media, document management and print management services.<\/p>\n
In the past, Time Magazine\u2019s subscription method had relied on a time-consuming and expensive system whereby customers manually completed and mailed order forms through the postal system.\u00a0 Critically, this system did not offer the customer a positive or efficient brand experience and was a missed opportunity in brand loyalty building. When planning their next campaign, Time Magazine chose Latcham Direct\u2019s alternative strategy which was to implement a cross media campaign powered by XMPie that streamlined the subscription process by utilizing Personalized URL<\/span>s (PURLs).<\/span><\/p>\n <\/a><\/p>\n Results far exceeded Time Magazine\u2019s goals and this success has led Time Magazine to engage Latcham Direct to run the campaign twice more. \u00a0Latcham\u2019s application of the online ordering process via PURLs proved to be a success story for many reasons aside from boosting response rates. Sign-ups and payments were completed faster and at lower cost to Time Magazine as the delay and expense caused by mailing back and manually processing the orders was eliminated. The PURLs made the subscription process quicker and easier and, along with the additional personalized design features and the inclusion of a targeted special offer, enhanced customer experience and perception of Time Magazine as a trusted brand.<\/span><\/p>\n Latcham\u2019s cross-media approach, resulted in online responses increasing from 30 per cent to 50 per cent over the duration of the campaign which resulted in significant cost savings. In fact, to date, the campaign has reached nearly 3 million potential subscribers in the UK and has continued its success, with a conversion rate of nearly 75 per cent for recipients who visited their PURL.\u00a0<\/span><\/p>\n This successful Time Magazine subscription campaign demonstrates how Personalized URLs are an excellent way to increase response rates and Return on Marketing Investment (ROMI).\u00a0 In fact any marketer looking to engage and build a long-term relationship with their customers should consider PURLs. Here are a few tips to get started:<\/span><\/p>\n This article was first published in GreensheetBIZ<\/a>, a publication\u00a0edited for senior industry executives in printing, publishing and converting industries, as well as educators and suppliers to these fields. During its 45 year history, GreensheetBIZ has chronicled the full spectrum of print’s evolution. GreensheetBIZ, which is published 2x a month, is a division of the OutputLinks Communications Group<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":" By Judy Berlin, VP Worldwide Marketing, XMPie 10 tips for boosting your marketing campaigns with personalized landing pages When Time Magazine Europe needed assistance in moving from a manual postal mail-based subscription process…<\/p>\n","protected":false},"author":12,"featured_media":14880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[505],"tags":[],"class_list":["post-17398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-es","language-english-es"],"acf":[],"yoast_head":"\n![\"WEB](\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2014\/03\/WEB-PAGE-AND-LETTER-white-257x300.jpg\")
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