{"id":17884,"date":"2011-01-28T12:00:19","date_gmt":"2011-01-28T12:00:19","guid":{"rendered":"https:\/\/www.xmpie.com\/es\/xerox-xmpie-highlight-the-future-of-marketing\/"},"modified":"2016-07-18T11:38:50","modified_gmt":"2016-07-18T11:38:50","slug":"xerox-xmpie-highlight-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/es\/xerox-xmpie-highlight-the-future-of-marketing\/","title":{"rendered":"Xerox, XMPie Highlight the Future of Marketing"},"content":{"rendered":"

Las Vegas, Jan. 28, 2011<\/strong> \u2013 Marketers are creating clutter-busting communications featuring new technologies such as QR codes, with the help of Xerox Corporation and XMPie\u00ae, A Xerox Company \u2013 on display this week at the PODi AppForum.<\/p>\n

Attendees will learn how data-driven marketing efforts can pump up response rates by attaching relevant ideas, images and information to a print piece – complemented by personalized URLs (PURLs) and QR codes to drive online and mobile engagement.<\/p>\n

XMPie will sponsor and power the AppForum QR Code Challenge Contest, where show goers can hunt for answers to trivia questions hidden in plain sight, using QR codes.Participants are entered into a drawing for an iPad. XMPie\u2019s Automatic Dynamic Object Replacement (ADOR\u00ae) technology seamlessly aligns each QR code with various elements of a personalized marketing piece.<\/p>\n

Exploring the latest technologies and tactics<\/strong><\/p>\n

Xerox will host two discussions as part of the PODi AppForum agenda. The first, presented in conjunction with b+p+t communication solutions, will demonstrate how Miami University of Ohio boosted enrollment in its prestigious honors program with the help of Xerox\u2019s 1:1 Lab and XMPie.
\nThe university\u2019s personalized marketing campaign included relevant direct mail, PURLs and e-mail messages and lead to some impressive results. For example, the incoming class size was 31 percent larger than goal, campus visits increased by 32 percent and 87 percent of PURL visitors expressed interest in future communications from the university.<\/p>\n

The second session will feature speakers from Xerox, ColorCentric and Personera discussing opportunities in social media. Print providers will learn how to integrate social media into revenue-generating cross-media campaigns.
\nXerox Premier Partners Budco and Irongate Digital will present in the \u201cLeading Edge\u201d applications track, highlighting the latest in interactive tools and the potential of digital packaging solutions.<\/p>\n

# # #<\/p>\n

Customer Contacts:
\nFor more information about Xerox production systems and services, visit
\nhttp:\/\/www.xerox.com\/tr\/products<\/a> or call 800-ASK-XEROX.<\/p>\n

News from Xerox
\nFor Immediate Release
\nXerox Corporation
\n45 Glover Avenue
\nP.O. Box 4505
\nNorwalk, CT 06856-4505
\ntel +1-203-968-3000<\/p>\n","protected":false},"excerpt":{"rendered":"

Las Vegas, Jan. 28, 2011 \u2013 Marketers are creating clutter-busting communications featuring new technologies such as QR codes, with the help of Xerox Corporation and XMPie\u00ae, A Xerox Company \u2013 on display this…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[545],"tags":[],"class_list":["post-17884","post","type-post","status-publish","format-standard","hentry","category-press-releases-es","line-cross-media-es","language-english-es","profile-enterprise-es","profile-print-provider-es","profile-smb-es"],"acf":[],"yoast_head":"\nXerox, XMPie Highlight the Future of Marketing - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/es\/xerox-xmpie-highlight-the-future-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xerox, XMPie Highlight the Future of Marketing\" \/>\n<meta property=\"og:description\" content=\"Las Vegas, Jan. 28, 2011 \u2013 Marketers are creating clutter-busting communications featuring new technologies such as QR codes, with the help of Xerox Corporation and XMPie\u00ae, A Xerox Company \u2013 on display this...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/es\/xerox-xmpie-highlight-the-future-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-28T12:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-18T11:38:50+00:00\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/es\\\/xerox-xmpie-highlight-the-future-of-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/es\\\/xerox-xmpie-highlight-the-future-of-marketing\\\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/es\\\/#\\\/schema\\\/person\\\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Xerox, XMPie Highlight the Future of Marketing\",\"datePublished\":\"2011-01-28T12:00:19+00:00\",\"dateModified\":\"2016-07-18T11:38:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/es\\\/xerox-xmpie-highlight-the-future-of-marketing\\\/\"},\"wordCount\":336,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/es\\\/#organization\"},\"articleSection\":[\"Notas de prensa\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/es\\\/xerox-xmpie-highlight-the-future-of-marketing\\\/\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/es\\\/xerox-xmpie-highlight-the-future-of-marketing\\\/\",\"name\":\"Xerox, XMPie Highlight the Future of Marketing - 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