{"id":20305,"date":"2016-09-06T11:47:11","date_gmt":"2016-09-06T11:47:11","guid":{"rendered":"https:\/\/www.xmpie.com\/es\/part-ii-now-brewing-awareness-stage-customer-lifecycle\/"},"modified":"2017-05-24T11:37:41","modified_gmt":"2017-05-24T11:37:41","slug":"part-ii-now-brewing-awareness-stage-customer-lifecycle","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/es\/part-ii-now-brewing-awareness-stage-customer-lifecycle\/","title":{"rendered":"Now Brewing: The \u2018Awareness\u2019 Stage of the Customer Lifecycle (Part II)"},"content":{"rendered":"<p>In <a href=\"https:\/\/www.xmpie.com\/es\/can-create-one-one-multichannel-communications-stage-customer-lifecycle\/\" target=\"_blank\" rel=\"noopener noreferrer\">Part I <\/a>of our customer lifecycle blog series, we discussed how personalized multichannel communications play a crucial role in the customer lifecycle. To help paint a better picture of the different stages associated with the customer lifecycle, we\u2019re going to walk you through some sample campaigns featuring key communications from a fictitious coffee machine company called Pressocup.<\/p>\n<p>In our first campaign, we\u2019re going to highlight the \u2018Awareness\u2019 stage of the customer lifecycle. This is one of the most critical stages as it\u2019s the first chance marketers have to not only resonate your brand with customers, but to actually start the framework for building a strong brand-customer relationship over time.<\/p>\n<p>Our Pressocup campaign kicks off with a corporate website that delivers personalized web pages and images on the fly so that each customer\u2019s experience is tailored specifically to him or her. This tactic helps to draw customers in, increase brand awareness and drive further interest around products.<\/p>\n<p>Once the customer fills out a brief form, they can instantly download a PDF brochure of the coffee machine they\u2019re interested in. The brochure is personalized to that individual based on the product that they\u2019re interested in and the personal details that they provided on the form.<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20269\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Personalized_Pressocup_Brochure-e1473160466567.jpg\" alt=\"Personalized_Pressocup_Brochure\" width=\"800\" height=\"312\" \/>Once the customer returns to the Pressocup homepage, they will be welcomed with a personalized web page that is tailored specifically to them and their coffee interests.<\/p>\n<p>Each personalized website includes:<\/p>\n<ul>\n<li>A customized large banner image \u2013 The welcome banner on each page is a personalized cup of coffee with the customer\u2019s name<img decoding=\"async\" class=\"aligncenter size-full wp-image-20281\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Personalized_Web_Image.jpg\" alt=\"Personalized_Web_Image\" width=\"782\" height=\"204\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Personalized_Web_Image.jpg 782w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Personalized_Web_Image-150x39.jpg 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Personalized_Web_Image-360x94.jpg 360w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Personalized_Web_Image-768x200.jpg 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/li>\n<\/ul>\n<ul>\n<li>A personalized welcome message \u2013 Each customer is welcomed to the website with a personalized message addressing them by name.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20275\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Welcome_Message.jpg\" alt=\"Pressocup_Welcome_Message\" width=\"800\" height=\"209\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Welcome_Message.jpg 800w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Welcome_Message-150x39.jpg 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Welcome_Message-360x94.jpg 360w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Welcome_Message-768x201.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li>The address and map of the closest shop \u2013 Based on the customer\u2019s location, the closest coffee shop is mapped out for their convenience.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20289\" src=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Map.jpg\" alt=\"Pressocup_Map\" width=\"800\" height=\"399\" srcset=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Map.jpg 800w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Map-150x75.jpg 150w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Map-360x180.jpg 360w, https:\/\/www.xmpie.com\/wp-content\/uploads\/2016\/09\/Pressocup_Map-768x383.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li>A \u2018Get in Touch\u2019 form: Should a customer have any questions, the contact form is pre-populated with all their information so they can quickly and easily get in touch with the\u00a0Pressocup team.<\/li>\n<\/ul>\n<p>The ability to generate a personalized web page almost instantly offers a customer experience that is unlike any other. Each customer has access to exactly what they\u2019re looking for without having to search endlessly, making it their very own simple and personal shopping experience. All of this is made possible using XMPie\u2019s <a href=\"https:\/\/www.xmpie.com\/es\/products\/crossmedia\/personaleffect-transmedia\/\">PersonalEffect<\/a> platform and <a href=\"https:\/\/www.xmpie.com\/es\/products\/herramientas-creativas\/uimage\/\">uImage<\/a>.<\/p>\n<p>Integral to this platform is XMPie\u2019s new Open XM technology.\u00a0 This gives web developers and marketers the freedom to fully leverage state-of-the-art Web, email, and mobile media technologies while still ensuring that all personalized touch-points in the communications stream \u2013 Print and Digital \u2013 are synchronized perfectly.<\/p>\n<p>In <a href=\"https:\/\/www.xmpie.com\/es\/part-iii-grind-evaluation-stage-customer-lifecycle\/\" target=\"_blank\" rel=\"noopener noreferrer\">Part III<\/a> of our blog series, we cover the \u2018Evaluation\u2019 stage of the customer lifecycle: how to implement a drip lead nurturing campaign. Read on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Part I of our customer lifecycle blog series, we discussed how personalized multichannel communications play a crucial role in the customer lifecycle. To help paint a better picture of the different stages&#8230;<\/p>\n","protected":false},"author":12,"featured_media":20299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[505],"tags":[1373,1354,1346,700,1374,1375,1376,1321],"class_list":["post-20305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-es","tag-awareness-stage-es","tag-cross-media-es","tag-customer-lifecycle-es","tag-multichannel-es","tag-personaleffect-es","tag-personalized-communications-es","tag-pressocup-es","tag-uimage-es","industry-food-beverage-es","industry-retail-es","industry-service-providers-es","line-cross-media-es","line-campaign-management-es","line-creative-tools-es","line-data-driven-print-and-vdp-es","line-services-es","line-web-to-print-es","language-english-es","profile-enterprise-es","profile-print-provider-es","profile-smb-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Now Brewing: The \u2018Awareness\u2019 Stage of the Customer Lifecycle (Part II) - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/es\/part-ii-now-brewing-awareness-stage-customer-lifecycle\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now Brewing: The \u2018Awareness\u2019 Stage of the Customer Lifecycle (Part II)\" \/>\n<meta property=\"og:description\" content=\"In Part I of our customer lifecycle blog series, we discussed how personalized multichannel communications play a crucial role in the customer lifecycle. 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