{"id":24616,"date":"2016-11-28T13:40:01","date_gmt":"2016-11-28T13:40:01","guid":{"rendered":"https:\/\/www.xmpie.com\/es\/elovena-campaign-generates-buzz-integrating-packaging-social-media\/"},"modified":"2017-03-01T09:31:16","modified_gmt":"2017-03-01T09:31:16","slug":"elovena-campaign-generates-buzz-integrating-packaging-social-media","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/es\/elovena-campaign-generates-buzz-integrating-packaging-social-media\/","title":{"rendered":"Elovena Campaign Generates Buzz by Integrating Packaging and Social Media"},"content":{"rendered":"

\u00abThis unique campaign turned the most traditional media \u2013 the package \u2013 into a social media platform, where large numbers of our customers shared their warm thoughts about the brand, shaping the consumer\u2019s in-store experience.\u201d<\/em> \u2013 Mika Kukkurainen, Director, Strategy and Brands, Raisio Nutrition<\/p>\n

On its 90th anniversary, Elovena Oatmeal, one of the best-known brands from Finnish\u00a0nutrition company Raisio, sought to energize the brand by enabling consumers to interact between Elovena packaging and social media. They also sought creative\u00a0ways for consumers to taste new Elovena products. PackageMedia Oy developed two campaigns on behalf of Elovena that accomplished both goals, generating thousands of social media messages, sample tastings, and lots of positive buzz. For example,\u00a0consumers were encouraged to contribute aphorisms on Facebook for printing on Elovena packages.<\/p>\n

Printing was on the Xerox iGen4 Press using XMPie PersonalEffect for variable data\u00a0printing.<\/p>\n

Download the case study for more details.<\/p>\n

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Elovena Campaign Generates Buzz by Integrating Packaging and Social Media<\/a><\/h3>\n
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\u00abThis unique campaign turned the most traditional media \u2013 the package \u2013 into a social media platform, where large numbers of our customers shared their warm thoughts about the brand, shaping the consumer\u2019s…<\/p>\n","protected":false},"author":12,"featured_media":24602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[542],"tags":[1354,585,700,1400,1375],"class_list":["post-24616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-es","tag-cross-media-es","tag-marketing-es","tag-multichannel-es","tag-packaging-es","tag-personalized-communications-es","industry-food-beverage-es","line-cross-media-es","line-creative-tools-es","line-data-driven-print-and-vdp-es","language-english-es","profile-agency-es","profile-enterprise-es","profile-print-provider-es","profile-smb-es"],"acf":[],"yoast_head":"\nElovena Campaign Generates Buzz by Integrating Packaging and Social Media - 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