It can be hard to effectively differentiate your services from the competition, particularly if you\u2019re a small business competing against more prominent companies.<\/p>\n
When it comes to selling more complex services like omnichannel marketing, this is especially true. To propel an omnichannel marketing business forward and win new clients, it\u2019s not enough to focus on the technology itself. You need to shine a spotlight on your other differentiators to win the attention of your prospective clients.<\/p>\n
One great way to stand out from the crowd and highlight your expertise is to drill down and focus on a particular niche, which is precisely the strategy that has paid off for XMPie customer RPM Digital<\/a>. It found its place in the omnichannel marketing space and hasn’t been afraid to shout about it.<\/p>\n We sat down with Mille Earl from RPM to discuss how it switched from selling a technical service, easily replicable by anyone with that technology, to selling its expertise, experience, and passion for using omnichannel marketing as a catalyst for change in the non-profit sector.<\/p>\n Non-profits can\u2019t reuse the same marketing strategies as those used by for-profit brands. Whereas for-profits promote a particular service or product for the benefit of the target individual, non-profits focus on persuading people to donate money for the benefit of someone else. It\u2019s a tougher sell since the results are less tangible, and relationship-building is essential.<\/p>\n <\/p>\n