{"id":90707,"date":"2022-03-10T07:00:00","date_gmt":"2022-03-10T07:00:00","guid":{"rendered":"https:\/\/www.xmpie.com\/be-adaptable-to-change-with-web-to-print\/"},"modified":"2023-10-23T08:34:12","modified_gmt":"2023-10-23T08:34:12","slug":"be-adaptable-to-change-with-web-to-print","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/es\/be-adaptable-to-change-with-web-to-print\/","title":{"rendered":"Sea adaptable para cambiar con Web-To-Print"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-style-plain has-large-font-size is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-style:normal;font-weight:700\"><p>\u00abNo es la especie m\u00e1s fuerte la que sobrevive, ni sobrevive el m\u00e1s inteligente. Es el que se adapta mejor al cambio\u00bb.<\/p><\/blockquote>\n\n<p><\/p>\n\n<p>Esta cita, atribuida a Charles Darwin, me lleg\u00f3 a la mente mientras reflexionaba sobre c\u00f3mo les ha ido a los diferentes proveedores de impresi\u00f3n durante la pandemia por COVID.<\/p>\n\n<p>Afortunadamente y a pesar de las dificultades, muchos de nuestros clientes no solo han sobrevivido, sino que han prosperado. No solo por ser los m\u00e1s grandes y poder resistir los altibajos del mercado, sino porque ten\u00edan las herramientas adecuadas preparadas y fueron r\u00e1pidos en adaptarse a la nueva normalidad. Comprend\u00edan el potencial de su software Web-To-Print XMPie StoreFlow y sab\u00edan c\u00f3mo maximizar su valor simplemente produciendo tarjetas de visita y folletos.<\/p>\n\n<p>El mercado global del software Web-To-Print est\u00e1 creciendo a un ritmo anual del 8,41 % y se espera que alcance los 867,76 miles de millones de USD antes del 2027 (360iResearch). Vamos a ver por qu\u00e9 Web-To-Print sigue siendo un ingrediente clave para el \u00e9xito, especialmente durante momentos econ\u00f3micos dif\u00edciles, y por qu\u00e9 deber\u00eda considerar una <a href=\"https:\/\/www.xmpie.com\/es\/products\/web-a-impresin\/storeflow\/\">Web-to-Print investment<\/a> que ofrezca muchas m\u00e1s oportunidades de ingresos que un sistema de comercio electr\u00f3nico b\u00e1sico de impresi\u00f3n bajo demanda.<\/p>\n\n<p><strong>El traslado online<\/strong><strong><\/strong><\/p>\n\n<p>La pandemia aceler\u00f3 el inevitable traslado online para todos los sectores, incluyendo el de impresi\u00f3n. Una presencia digital con un flujo de trabajo que reduzca la interacci\u00f3n humana f\u00edsica no solo era vital para ahorrar tiempo y dinero y reducir errores. Se convirti\u00f3 en una necesidad operativa ya que el acceso f\u00edsico estaba restringido.<\/p>\n\n<p><strong>Plazos de entrega r\u00e1pidos<\/strong><strong><\/strong><\/p>\n\n<p>En todos los sectores, desde la educaci\u00f3n al comercio, las marcas adaptaron sus mensajes r\u00e1pidamente para demostrar solidaridad y aumentar la sensibilizaci\u00f3n a las advertencias de seguridad p\u00fablica. Nuestros clientes de servicios Web-To-Print prestaron servicios a sus clientes con adhesivos para el suelo personalizados, mensajes de aforo m\u00e1ximo, p\u00f3sters en gran formato y mucho m\u00e1s con plazos de entrega r\u00e1pidos para llamar la atenci\u00f3n y hacer difundir la informaci\u00f3n sobre seguridad ante la COVID.<\/p>\n\n<p><strong>Diversificaci\u00f3n<\/strong><strong><\/strong><\/p>\n\n<p>Una tienda Web-To-Print puede usarse para vender mucho m\u00e1s que solo impresi\u00f3n. Al principio de la pandemia, nuestros clientes lanzaron escaparates para vender productos no impresos, como protectores faciales, mascarillas, etiquetas de higienizantes y protecciones acr\u00edlicas para estornudos. Una residencia de estudiantes incluso a\u00f1adi\u00f3 productos de alimentaci\u00f3n a su escaparate para que los alumnos atrapados en sus alojamientos pudieran pedir productos esenciales.<\/p>\n\n<p><strong>Adaptabilidad a escala<\/strong><strong><\/strong><\/p>\n\n<p>Como ha demostrado la pandemia, los procesos de ejecuci\u00f3n de pedidos manuales no pueden escalarse y las necesidades de los compradores de impresi\u00f3n, las solicitudes de funciones y las capacidades de integraci\u00f3n cambiar\u00e1n siempre. Con un sistema Web-To-Print avanzado, las imprentas tienen opciones y flexibilidad. Pueden crecer a su propio ritmo, a\u00f1adir nuevas tiendas, a\u00f1adir capacidades, ofrecer nuevos productos y proteger su inversi\u00f3n en todo momento.<\/p>\n\n<p><strong>Automatizaci\u00f3n <\/strong><strong><\/strong><\/p>\n\n<p>Nuestros clientes han estado a\u00f1adiendo servicios Web-To-Print a sus configuraciones de XMPie para agilizar el proceso de pedido y reducir los costes operativos. He visto que la COVID ha acelerado su necesidad de automatizaci\u00f3n y ha puesto a prueba la resiliencia de los flujos de trabajo de confianza. Pero m\u00e1s que eso, las imprentas necesitan que su personal se concentre en tareas creativas de mayor valor como el trabajo de dise\u00f1o complejo, mejorar las relaciones con los clientes y vender servicios rentables como las comunicaciones omnicanal. Atr\u00e1s quedaron los d\u00edas en los que el talento del personal se desperdiciaba en tareas manuales y repetitivas.<\/p>\n\n<p><strong>Personalizaci\u00f3n <\/strong><strong><\/strong><\/p>\n\n<p>Desde folletos personalizados a propuestas a medida, la capacidad para cumplir con los requisitos de personalizaci\u00f3n cada vez m\u00e1s complejos se ha convertido en algo esencial para cualquier sistema de pedidos online, y es posible que un solo proveedor no sea siempre lo ideal. Algunos de nuestros clientes usan el motor de personalizaci\u00f3n de XMPie para gestionar el manejo de documentos, la personalizaci\u00f3n, la composici\u00f3n y los flujos de de trabajo de automatizaci\u00f3n antes de imprenta para los escaparates creados con otras tecnolog\u00edas de comercio electr\u00f3nico como Magento, Shopify o BigCommerce. Ahora, igual que antes de la pandemia, resolver los problemas de sus clientes debe ser su principal prioridad y las colaboraciones entre proveedores como estas crean resultados ganadores para todos.<\/p>\n\n<p><strong>M\u00e1s all\u00e1 de la impresi\u00f3n<\/strong><strong><\/strong><\/p>\n\n<p>Si est\u00e1 considerando opciones Web-To-Print, no invierta en algo unidimensional. XMPie es una plataforma que ofrece mucho m\u00e1s que pedidos de impresi\u00f3n. Con sus avanzadas capacidades de personalizaci\u00f3n, renderizaci\u00f3n de contenido r\u00e1pido y variable, capacidades multicanal y opciones de integraci\u00f3n, los clientes de StoreFlow pueden posicionarse muy por encima de la competencia.<\/p>\n\n<p>La mayor\u00eda de las empresas de impresi\u00f3n preferir\u00edan adaptar su negocio durante tiempos m\u00e1s tranquilos, pero como hemos aprendido por las malas, algunas cosas est\u00e1n fuera de nuestro control. Para tener \u00e9xito, las empresas de impresi\u00f3n deben ser r\u00e1pidos a la hora de comprender y actuar sobre las se\u00f1ales de cambio. Para m\u00ed ha sido una lecci\u00f3n de humildad ver a nuestros clientes usar la Plataforma XMPie como una oportunidad para evolucionar, diversificar y adaptar sus servicios para superar un desaf\u00edo tan enorme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abNo es la especie m\u00e1s fuerte la que sobrevive, ni sobrevive el m\u00e1s inteligente. Es el que se adapta mejor al cambio\u00bb. Esta cita, atribuida a Charles Darwin, me lleg\u00f3 a la mente&#8230;<\/p>\n","protected":false},"author":12,"featured_media":90697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[505],"tags":[843,844],"class_list":["post-90707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-es","tag-w2p-es","tag-web-to-print-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sea adaptable para cambiar con Web-To-Print - XMPie<\/title>\n<meta name=\"description\" content=\"Many of our customers have not just survived but thrived through the pandemic because they had the right tools and were quick to adapt to the new normal. 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