{"id":90903,"date":"2022-03-28T13:26:16","date_gmt":"2022-03-28T13:26:16","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=90903"},"modified":"2022-03-28T13:40:31","modified_gmt":"2022-03-28T13:40:31","slug":"rocket-lleva-la-impresion-al-futuro-con-xmpie","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/es\/rocket-lleva-la-impresion-al-futuro-con-xmpie\/","title":{"rendered":"Rocket lleva la impresi\u00f3n al futuro con XMPie"},"content":{"rendered":"\t\t
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La empresa de impresi\u00f3n y marketing canadiense se prepara para el mundo post pandemia con la automatizaci\u00f3n y la tecnolog\u00eda omnicanal de XMPie.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Primera Vista<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Primera Vista<\/strong><\/p>\n

Al ir m\u00e1s all\u00e1 de la impresi\u00f3n, aumentando la
\nautomatizaci\u00f3n y ofreciendo una variedad de servicios
\nde alto valor, Rocket (previamente conocida como
\nTaylor Printing Group), un proveedor de servicios de
\nmarketing canadiense, ha crecido hasta convertirse en
\nuno de los principales proveedores de New Brunswick.
\nEn este estudio de caso, echamos un vistazo al
\ncrecimiento de Rocket y compartimos algunos de los
\nproyectos m\u00e1s recientes de la empresa realizados con
\nla Plataforma XMPie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Para destacar en un espacio como el sector de la impresi\u00f3n donde tradicionalmente compites en
\nprecio, deber\u00edas ofrecer un valor m\u00e1s alto a tus clientes. Tambi\u00e9n deber\u00e1s estar alerta, ser \u00e1gil y
\nproactivo en todo momento para prepararte para los cambios en el mercado.\"<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t

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Scott Williams<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
CEO de Rocket<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2005<\/span>

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Taylor Printing Group<\/strong> was founded in Fredericton, Canada, and grew as a traditional print company, offering large format, packaging, digital printing,\u00a0and more.<\/p>

By carefully observing the industry, CEO Scott\u00a0Williams understood that the company would need\u00a0to adapt fast and diversify into new activities if it\u00a0was going to survive the profound disruptions\u00a0affecting the print industry. He felt the company\u00a0was in danger of becoming pigeonholed as a\u00a0print-only business and wanted to make strategic moves into the digital space to avoid that.<\/p>

\"It was a big undertaking and challenging at first for a team used to print-only, but XMPie had all the tools we needed to get up to speed.\"<\/em><\/h3>

Scott Williams, CEO of Rocket.<\/h3><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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2017<\/span>

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As well as diversifying the business<\/strong>, Williams\u00a0looked at ways to automate processes, increase production efficiency for every job, and free his\u00a0team from repetitive tasks. By implementing these improvements, his team could focus its efforts on\u00a0higher impact initiatives to grow the business.<\/p>

Taylor Printing Group purchased an XMPie platform configuration with StoreFlow for\u00a0Web-to-Print and Circle with PersonalEffect TransMedia for automating communication campaigns.<\/p>

StoreFlow is a complete, out-of-the-box\u00a0eCommerce solution for receiving and processing\u00a0orders received online. It includes all the tools\u00a0necessary to get profitable Web-to-print sites up\u00a0and running quickly, as well as a backend system\u00a0that helps administrators efficiently manage the\u00a0storefronts, product catalogs, production workflow, and order management.<\/p>

Circle with PersonalEffect TransMedia automates\u00a0the production of complete customer journeys\u00a0across many channels \u2013 print and digital. With\u00a0Circle, marketers can execute communication campaigns with thoughtful, data-driven, and relevant messaging that is triggered by individual actions and preferences and are automatically\u00a0tailored to every single individual.<\/p>

Williams hired new team members to run XMPie campaigns and drive sales. New services included:<\/p>