{"id":93597,"date":"2022-06-05T06:14:13","date_gmt":"2022-06-05T06:14:13","guid":{"rendered":"https:\/\/www.xmpie.com\/modern-vdp-what-why-how-and-whats-next\/"},"modified":"2023-10-30T11:01:54","modified_gmt":"2023-10-30T11:01:54","slug":"modern-vdp-what-why-how-and-whats-next","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/es\/modern-vdp-what-why-how-and-whats-next\/","title":{"rendered":"VDP moderna &#8211; Qu\u00e9, Por qu\u00e9, C\u00f3mo y Qu\u00e9 ser\u00e1 lo pr\u00f3ximo"},"content":{"rendered":"<p><em>En este Documento t\u00e9cnico, Jacob Aizikowitz, uno de los fundadores de XMPie y su l\u00edder hasta su jubilaci\u00f3n a mediados del 2019, habla de la VDP moderna, explicando la visi\u00f3n que la respalda, las innovaciones y desarrollos que hicieron que se materializara y su impacto a la hora de hacer que el medio de impresi\u00f3n sea un canal viable para las comunicaciones y las experiencias del cliente modernas.<\/em><\/p>\n<p>La VDP permiti\u00f3 la variabilidad refinada, sin restricciones y creativa, lo que fue una diferencia revolucionaria de la pr\u00e1ctica VDP existente en ese momento. Combinada con el acceso online a los datos y el scripting, permiti\u00f3 que la impresi\u00f3n funcionara, junto a lo digital, en los espacios de la Automatizaci\u00f3n del marketing y la Gesti\u00f3n de la experiencia del cliente (CXM), que son dos mercados enormes y de r\u00e1pido crecimiento. La implementaci\u00f3n de la VDP moderna surgi\u00f3 como un gran desaf\u00edo, y el documento cubre en detalle los principales obst\u00e1culos y las innovaciones requeridas para superarlos.<\/p>\n<p>Este documento entrelaza las necesidades, los desaf\u00edos, las innovaciones y los desarrollos que concibieron la VDP moderna y la trajeron a la vida. Tambi\u00e9n habla de las disciplinas relacionadas (por ejemplo, Desktop Publishing (autoedici\u00f3n digital), VDP anterior y CXM), haciendo que sea m\u00e1s f\u00e1cil para el lector entender el contexto en el cual la VDP moderna creci\u00f3 y surgi\u00f3, y su interacci\u00f3n y relevancia con otras disciplinas.<\/p>\n<p class=\"p1\"><div class='w3eden'><!-- WPDM Link Template: Default Template -->\n\n<div class=\"link-template-default card mb-2\">\n    <div class=\"card-body\">\n        <div class=\"media\">\n            <div class=\"mr-3 img-48\"><img decoding=\"async\" class=\"wpdm_icon\" alt=\"Icono\" src=\"https:\/\/www.xmpie.com\/wp-content\/plugins\/download-manager\/assets\/file-type-icons\/pdf.svg\" \/><\/div>\n            <div class=\"media-body\">\n                <h3 class=\"package-title\"><a href='https:\/\/www.xmpie.com\/es\/download\/on-modernizing-vdp\/'>On Modernizing VDP<\/a><\/h3>\n                <div class=\"text-muted text-small\"><i class=\"fas fa-copy\"><\/i> 1 archivo(s) <i class=\"fas fa-hdd ml-3\"><\/i> 3.15 MB<\/div>\n            <\/div>\n            <div class=\"ml-3\">\n                <a class='wpdm-download-link download-on-click btn btn-primary ' rel='nofollow' href='#' data-downloadurl=\"https:\/\/www.xmpie.com\/es\/download\/on-modernizing-vdp\/?wpdmdl=92749&refresh=69e0590bac16c1776310539\">Descargar<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este Documento t\u00e9cnico, Jacob Aizikowitz, uno de los fundadores de XMPie y su l\u00edder hasta su jubilaci\u00f3n a mediados del 2019, habla de la VDP moderna, explicando la visi\u00f3n que la respalda,&#8230;<\/p>\n","protected":false},"author":24,"featured_media":70255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[551],"tags":[],"class_list":["post-93597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers-es","line-data-driven-print-and-vdp-es","language-english-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VDP moderna - Qu\u00e9, Por qu\u00e9, C\u00f3mo y Qu\u00e9 ser\u00e1 lo pr\u00f3ximo - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/es\/modern-vdp-what-why-how-and-whats-next\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VDP moderna - Qu\u00e9, Por qu\u00e9, C\u00f3mo y Qu\u00e9 ser\u00e1 lo pr\u00f3ximo\" \/>\n<meta property=\"og:description\" content=\"En este Documento t\u00e9cnico, Jacob Aizikowitz, uno de los fundadores de XMPie y su l\u00edder hasta su jubilaci\u00f3n a mediados del 2019, habla de la VDP moderna, explicando la visi\u00f3n que la respalda,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/es\/modern-vdp-what-why-how-and-whats-next\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-05T06:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T11:01:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2020\/02\/Jacob2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Baldaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Baldaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/es\/modern-vdp-what-why-how-and-whats-next\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/es\/modern-vdp-what-why-how-and-whats-next\/\"},\"author\":{\"name\":\"David Baldaro\",\"@id\":\"https:\/\/www.xmpie.com\/es\/#\/schema\/person\/52e91148479b9e922e88e9652304371f\"},\"headline\":\"VDP moderna &#8211; 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