XMPie-Enabled B2Me Marketing from Strategies Drives Maybelline Sales and LoyaltyRECURSOS

XMPie-Enabled B2Me Marketing from Strategies Drives Maybelline Sales and Loyalty

A series of three, highly engaging, full-color and fully personalized 20-page booklets containing cosmetics lessons, personal product recommendations, and trackable discount coupons.


Long-time client Maybelline New York approached Strategies about a marketing challenge:
improving loyalty in its cosmetics business, where consumers tend to use multiple brands for their聽range of makeup needs. 鈥淚t鈥檚 mind-boggling, but that鈥檚 what XMPie does – puts聽together all of our components and makes them run right,鈥澛爏aid Strategies President Mark Morin.

To meet Maybelline鈥檚 challenge, Strategies developed a 鈥淏2Me鈩⑩ campaign – direct marketing聽that applies deep personalization and content marketing to create relevant messaging based upon聽rational, emotional, physical and relational characteristics. The campaign goals: educate consumers聽about choosing and using cosmetics, and recommend which Maybelline products best suit them,聽based upon their physical characteristics and makeup personality.

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