A while back we talked about our new partnership with handwriting.io. With Handwriting.io’s patented API you can add authentic digital handwriting to your marketing messages across print and digital media.
Because the XMPie platform is built with open software architecture, XMPie users can add Handwriting.io’s API to their configuration to enhance the personal touch of your variable data marketing campaigns.
Enjoy this post from Handwriting.io’s Tennessee Nunez, about why digital handwriting trumps type fonts every time (Note that this article was originally published on handwriting.io’s blog).
Handwriting and Memory
Our era is saturated with tweets, butterfly keyboards, and mindless word-per-minute stats. And no matter how many times we open the Notes app to write that our friend’s birthday is next Friday, we just can’t seem to remember to buy a gift until that morning. Why is it that, in an age where we can retrieve any bit of info from the cloud in a millisecond, we still forget these important days? Studies have shown it’s because we remember things better with the use of physical handwriting over the monotony of typing on a keyboard.
By now, it’s safe to say this is common knowledge. The brain just simply records information better when you’re physically writing it — it’ll remember things even better if you speak them out loud. Handwriting is a more efficient tool for memorization on a couple fronts, primarily because your brain is both taking in the information and watching it be created. When you type, there is instantaneous letter formation, and your mind doesn’t have to focus on the formation of each character.
On top of that, when using a font, each letter looks exactly the same, the kerning and spacing is controlled, and there is zero room for variance. With handwriting, all of these aspects are unique thanks to human error and natural hand movements. Handwriting.io perhaps exists in a middle ground. Within our API, there is a system in place to make sure no two letters look the same, which helps to create variances that our eye can catch and focus on.
From there, I believe our brain has to work harder to process the information being presented, more so than a normal font such as Times New Roman. We pick up the differences in each swoop of a letter, and this tells our brain to focus a little closer — which means the information we see will be stored differently, and theoretically, with more efficiency. Is this the cure for typing things and retaining memory — well, no. At the end of the day nothing will beat the organic and human nature of grabbing pen and paper. But, this may be a step in the right direction.
Perhaps the best application would be in a thank you note, or letter to a friend. Using our API, the letter is going to stand out and carry a lot more punch. When they read it, it’ll stay fresher in their mind, carry more sincerity, and remind them of the importance of human touch. What more could you ask for?