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1:1 cross-media campaign boosts college’s enrollment 11% and helps printer expand business – Featuring Keiger Direct

Keiger Direct helped Salem College boost enrollment by 11% through targeted cross-media campaigns integrating email, PURLs, photos, videos and personalized brochures.

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This powerful combination of cross-media elements, advanced technology and emerging communication trends has helped Keiger Direct stay in the forefront of the industry … and earned them the distinction of Xerox’s first Digital Trailblazer Award as part of the 2011 Best-of-the-Best Program.

Keiger Direct helped Salem College boost enrollment by 11% through targeted cross-media campaigns integrating email, PURLs, photos, videos and personalized brochures. They used XMPie® software and technology to integrate variable data elements, and produced the brochures on the Xerox® iGen4® Digital Press with a CX Print Server powered by Creo®.