The Winston-Salem Dash minor league baseball team was gearing up in 2010 to move into a newly built, state-of-the-art stadium in North Carolina. Along with the move, the team’s owners sought to re-energize the Dash’s marketing and game experience to be more fun and personal.
One step was hiring Keiger Graphic Communications of Winston- Salem, N.C. in 2009 as its official printer for most print work. By 2011, Keiger recognized an opportunity to improve the Dash’s season ticket booklets, which were printed by another vendor using a relatively standard personalization template. After test runs demonstrated the potential of a fully-variable ticket, Keiger, an integrated marketing solutions provider specializing in personalized marketing programs, was awarded season-ticket production for the 2012 season.