Vistaprint Corporate Powers Web-to-Print Personalization with XMPie’s Scalable Composition Engine
Vistaprint Corporate’s partnership with XMPie makes it easy for B2B customers to customize and order brand collateral, marketing materials, and promotional products on private portals tailored to each company’s needs.
Vistaprint Corporate is the division within Vistaprint dedicated to serving the custom printing needs of medium-to-large businesses. The company offers a broad assortment of top-quality products in three main categories: brand collateral, marketing materials and promotional products. Vistaprint Corporate’s mission is to save time and money for companies ordering products that represent their unique brands.

Challenge

Both Vistaprint and Vistaprint Corporate sell custom printed products, however corporate customers have very distinct needs from the personal and small business needs met by Vistaprint. Corporate customers typically order custom printed products on a weekly basis and need a streamlined ordering process that can also easily handle advanced requirements like personalization and customization.

Vistaprint Corporate needed a flexible and scalable platform beyond that of Vistaprint.com capabilities. Their solution needed to include 3rd party applications that could integrate with each other using APIs, and which would meet their unique requirements:

  • Replicate those Vistaprint.com capabilities relevant to the corporate market
  • Build new features for medium-to-large businesses
  • Handle template creation, versioning and personalization
  • Integrate with industry-leading Adobe InDesign to ensure the highest quality custom printed products, including those requiring special brand representation features such as custom fonts and Pantone colors

Challenge

Both Vistaprint and Vistaprint Corporate sell custom printed products, however corporate customers have very distinct needs from the personal and small business needs met by Vistaprint. Corporate customers typically order custom printed products on a weekly basis and need a streamlined ordering process that can also easily handle advanced requirements like personalization and customization.

Vistaprint Corporate needed a flexible and scalable platform beyond that of Vistaprint.com capabilities. Their solution needed to include 3rd party applications that could integrate with each other using APIs, and which would meet their unique requirements:

  • Replicate those Vistaprint.com capabilities relevant to the corporate market
  • Build new features for medium-to-large businesses
  • Handle template creation, versioning and personalization
  • Integrate with industry-leading Adobe InDesign to ensure the highest quality custom printed products, including those requiring special brand representation features such as custom fonts and Pantone colors

Solution

Vistaprint Corporate built their own platform from scratch, and decided upon Adobe’s InDesign software for ensuring design integrity. This meant that all templates would correctly represent each brands’ chosen fonts and color.

Once this integration was set, the selection of XMPie’s PersonalEffect software, which is native to Adobe InDesign, was a simple decision.

PersonalEffect’s uProduce Document Composition Engine enables fast template customization and personalization and is the core foundation built into all XMPie products. It is where the data, logic, document, fonts and assets are transformed into the output format of the user’s choice (such as PPML, PDF, PDF/VT and more). Because PersonalEffect is built with open software architecture and can integrate with 3rd party applications via mature APIs, Vistaprint Corporate could easily integrate template personalization and customization into the ordering process for their customers.



With their new platform, Vistaprint Corporate can onboard each new client fast, which is critical to their success. Each portal, including all templates, is built in just a few days by one of Vistaprint Corporate’s designers and customized to each client’s needs. The result is a dedicated, branded site for each customer to order their own business cards and other corporate identity products. The portals offer full administrative controls and customization capabilities, special corporate pricing, an easy-to-use interface with password protection, and enables full brand protection.


PersonalEffect integrates with Adobe InDesign from set-up through preview and composition, enabling faster onboarding of templates, with fewer steps in the design workflow. With PersonalEffect, Vistaprint Corporate could stay aligned to their initial technology brief and use InDesign, but were also able to easily build a platform around it. They could offer their customers a better user experience with many advanced features to protect their unique brands:

  • Fast variable content rendering
  • Full graphics support and color management (where others are limited), including a variety of fonts and Pantone colors
  • Copy-fitting feature so that form fields will automatically scale the size of text depending on the length of the field, such as a long address line
  • Image fitting feature for fitting an image to a specified frame
  • Photo-upload customization capabilities: Customers can easily upload images and photos to use in the templates
  • Visibility features: This gives customers a lot of control over the template they’re working on. For instance they can use drop down menus for background colors. Another option is that they can display or hide certain elements (like an icon).

Results:

  • Vistaprint Corporate’s combination of technology, sales, and marketing has led to a 65X increase in visitations since launching their powerful new platform in January 2017
  • Vistaprint Corporate now has thousands of unique end users and store fronts
Results

Critical Success Factors

  1. XMPie software is native to Adobe InDesign which is a widely used, best-in-class tool for designers and content creation within Vistaprint Corporate’s target audience.
  2. PersonalEffect APIs are mature, stable, feature rich, and offer high flexibility for integration with other applications. This means PersonalEffect could easily integrate into Vistaprint Corporate’s technology stack and adapt to Vistaprint Corporate’s unique environment and business requirements.
  3. XMPie offered a scalable solution which could be scaled up with added power and functionality as Vistaprint Corporate’s business grows.

Lesson Learned

  • Training effort was needed to ensure designers understood and optimized XMPie’s tooling capabilities.
Critical Success Factors

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