{"id":100145,"date":"2023-05-09T05:04:58","date_gmt":"2023-05-09T05:04:58","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=100145"},"modified":"2023-11-01T13:13:02","modified_gmt":"2023-11-01T13:13:02","slug":"inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\/","title":{"rendered":"Inkjet Summit 2023 : XMPie et l\u2019opportunit\u00e9 de croissance des applications jet d\u2019encre commerciales"},"content":{"rendered":"\r\n

Par <\/em>Katie Fisher, directrice r\u00e9gionale des ventes chez XMPie et <\/em><\/a>Scott Houck<\/em>, directeur du d\u00e9veloppement commercial des initiatives CXM chez XMPie<\/em><\/a><\/p>\r\n\r\n

\r\n

\u201cLa recherche montre que les pages \u00e0 jet d’encre auront \u00ab les avantages inh\u00e9rents \u00e0 l’impression num\u00e9rique \u00bb : pratique, valeur, donn\u00e9es variables, gestion des versions et juste-\u00e0-temps,\u201d <\/p>\r\n\u2013 Marco Boer, vice-pr\u00e9sident des strat\u00e9gies informatiques, s’exprimant lors de l’Inkjet Summit 2023.<\/cite><\/blockquote>\r\n\r\n

Lors de l’Inkjet Summit de la semaine derni\u00e8re, le message \u00e9tait clair et net : le publipostage et d’autres applications commerciales transforment le monde du jet d’encre, et il n’y a jamais eu de meilleur moment pour prendre le train en marche jump on the bandwagon<\/a>. Comme le rapporte l’analyste Marco Boer reports,<\/a> \u201cles publipostages constatent une r\u00e9surgence de l’impression, car l’efficacit\u00e9 de la publicit\u00e9 sur les m\u00e9dias sociaux est limit\u00e9e par le resserrement des lois sur la confidentialit\u00e9 des communications. Tout en \u00e9tant \u00e9galement confront\u00e9 \u00e0 des co\u00fbts de papier et d’affranchissement plus \u00e9lev\u00e9s, la possibilit\u00e9 de mieux cibler les prospects gr\u00e2ce \u00e0 la gestion des versions et \u00e0 des offres plus pertinentes (et parfois personnalis\u00e9es) augmente le retour sur investissement par rapport au publipostage statique imprim\u00e9 offset.\u201d<\/em><\/p>\r\n\r\n

\u00c0 l’heure actuelle, la qualit\u00e9 sans cesse croissante de la technologie jet d’encre converge avec une demande mondiale pour des tirages plus courts et personnalis\u00e9s. Cette \u00ab temp\u00eate parfaite \u00bb b\u00e9n\u00e9fique repr\u00e9sente une opportunit\u00e9 de croissance consid\u00e9rable pour les imprimantes jet d’encre commerciales qui peuvent diff\u00e9rencier leurs entreprises pour tirer parti de ce march\u00e9 en pleine croissance.<\/p>\r\n\r\n

Du c\u00f4t\u00e9 de la demande, l’augmentation du co\u00fbt du papier, de l’affranchissement et de la main-d’\u0153uvre, ainsi que les consid\u00e9rations de durabilit\u00e9, poussent les clients \u00e0 privil\u00e9gier l’impression de plus grande valeur en petits tirages avec des d\u00e9lais d’ex\u00e9cution plus rapides. \u00c9tant donn\u00e9 que les presses \u00e0 jet d’encre peuvent imprimer sur des substrats similaires \u00e0 l’offset mais avec des co\u00fbts de page attractifs, plus de pages que jamais auparavant passent de l’offset au num\u00e9rique et il est essentiel d’obtenir un retour sur investissement marketing \u00e9lev\u00e9 pour chaque page. Si l’on regarde les chiffres rapport\u00e9s lors du Sommet, les pages jet d’encre devraient passer de 5% \u00e0 35% au cours des cinq prochaines ann\u00e9es, mais la valeur des pages devrait passer de 25% \u00e0 55%!<\/p>\r\n\r\n

Du c\u00f4t\u00e9 de la presse, la technologie jet d’encre rattrape l’offset ann\u00e9e apr\u00e8s ann\u00e9e. Les presses \u00e0 jet d’encre sont plus productives et peuvent imprimer sur une plus large gamme de substrats. M\u00eame les presses \u00e0 jet d’encre \u00e0 feuilles d\u00e9coup\u00e9es, bien qu’elles ne soient pas aussi productives que les mod\u00e8les \u00e0 alimentation continue, sont suffisamment rapides pour l’impression commerciale avec l’avantage que de nombreuses applications diff\u00e9rentes peuvent \u00eatre imprim\u00e9es sur un seul appareil.<\/p>\r\n\r\n

Si vous avez une presse \u00e0 jet d’encre moderne dans votre atelier, vous ne pouvez profiter de cette opportunit\u00e9 lucrative que si votre pile logicielle et votre flux de travail peuvent prendre en charge la haute qualit\u00e9 d’impression disponible sur votre machine. De nombreuses solutions de composition transactionnelle h\u00e9rit\u00e9e ne prennent pas en charge ce travail centr\u00e9 sur le graphisme de grande valeur, mais c’est le point id\u00e9al o\u00f9 XMPie brille car il automatise la\u00a0 production of data-driven print<\/a> \u2013 \u00e0 volume \u00e9lev\u00e9 – l’une des applications d’impression les plus rentables \u2013 en \u00e9tendant la puissance cr\u00e9ative power of Adobe Creative Cloud<\/a> \u2013 le leader mondial des logiciels de conception cr\u00e9ative.<\/p>\r\n\r\n

XMPie conserve la qualit\u00e9 de la conception dans le flux d’impression de donn\u00e9es variables et exploite la technologie d’Adobe, y compris la prise en charge graphique compl\u00e8te et la gestion des couleurs, dans le cadre du processus de composition. C’est comme si chaque page \u00e9tait imprim\u00e9e manuellement directement \u00e0 partir de l’application Adobe pr\u00e9cis\u00e9ment \u00e0 la mise en page et \u00e0 la qualit\u00e9 souhait\u00e9es par le concepteur.<\/p>\r\n\r\n

Le monde de l’impression est une industrie cr\u00e9ative, pas seulement technique, et dans le XMPie-Adobe workflow<\/a>, le concepteur dirige le processus \u00e0 la place du programmeur. En plus de leurs comp\u00e9tences en conception, ils utiliseront leur compr\u00e9hension de la fa\u00e7on de conduire la conception avec des donn\u00e9es et une logique pour traiter chaque personne dans la campagne comme un individu. Cette d\u00e9pendance \u00e0 l’\u00e9gard des concepteurs, plut\u00f4t que des programmeurs, pour exploiter XMPie est une \u00e9volution essentielle, car le publipostage et d’autres applications commerciales d\u00e9pendent fortement de l’obtention d’un impact avec un retour sur investissement mesurable. Des comp\u00e9tences cr\u00e9atives et des strat\u00e9gies de personnalisation sont n\u00e9cessaires, et tout concepteur familiaris\u00e9 avec la suite Adobe peut \u00eatre int\u00e9gr\u00e9 rapidement pour g\u00e9rer le flux de travail de personnalisation.<\/p>\r\n\r\n

Pourtant, dans le monde du jet d’encre, m\u00eame une qualit\u00e9 de conception exceptionnelle ne peut se faire au d\u00e9triment de la vitesse et de la rapidit\u00e9 de correction. Pour traiter n’importe quelle t\u00e2che volumineuse \u00e0 grande vitesse, XMPie exploite un degr\u00e9 \u00e9lev\u00e9 de traitement parall\u00e8le simultan\u00e9 sur tous les c\u0153urs d’un serveur donn\u00e9 et, si n\u00e9cessaire, peut automatiquement \u00e9voluer pour utiliser d’autres serveurs d’extension au sein du cluster de traitement. De plus, le flux de sortie r\u00e9sultant (le fichier PDF\/VT) est tr\u00e8s compact et efficace, ce qui permet de gagner du temps dans la communication avec le RIP. Encore une fois, \u00e9tant donn\u00e9 que XMPie exploite les donn\u00e9es et le comportement de l’utilisateur en temps r\u00e9el \u00e0 partir de l’application Adobe, des corrections post-conception aux documents personnalis\u00e9s peuvent \u00eatre apport\u00e9es jusqu’\u00e0 la derni\u00e8re minute, sans exigences suppl\u00e9mentaires de pr\u00e9traitement ou de processus de conversion.<\/p>\r\n\r\n

En plus de maximiser les performances pendant le flux de travail cr\u00e9atif avec une combinaison XMPie-Adobe, un processus d’ex\u00e9cution efficace de la commande \u00e0 la livraison doit \u00eatre envisag\u00e9. Les processus manuels d’ex\u00e9cution des commandes ne sont pas \u00e9volutifs et les besoins, les demandes de fonctionnalit\u00e9s et les capacit\u00e9s d’int\u00e9gration des acheteurs d’impression changeront continuellement. XMPie\u2019s eCommerce Web-to-Print solution<\/a>, \u00e9galement int\u00e9gr\u00e9e au logiciel de conception Adobe, automatise de nombreux processus quotidiens co\u00fbteux qui ralentissent une op\u00e9ration d’impression. Ces processus, y compris la soumission manuelle des t\u00e2ches, la pr\u00e9paration et l’optimisation de la production, facilitent la prise en charge de plus de travail et permettent de garder les presses aliment\u00e9es et productives, m\u00eame lorsque le personnel n’est pas sur place, afin de maximiser l’investissement.<\/p>\r\n\r\n

Avec un syst\u00e8me Web-to-print avanc\u00e9, les imprimantes ont le choix et la flexibilit\u00e9. Ils peuvent se d\u00e9velopper \u00e0 leur propre rythme, ajouter de nouveaux magasins, ajouter des capacit\u00e9s, offrir de nouveaux produits et prot\u00e9ger leur investissement. Plut\u00f4t que de gaspiller les talents du personnel dans des t\u00e2ches manuelles et r\u00e9p\u00e9titives, ils peuvent \u00eatre r\u00e9affect\u00e9s pour se concentrer sur des t\u00e2ches cr\u00e9atives \u00e0 plus forte valeur ajout\u00e9e telles que des travaux de conception complexes, l’am\u00e9lioration des relations avec les clients et la vente de services plus rentables.<\/p>\r\n\r\n

<\/div>\r\n\r\n

Partout dans le monde, les capacit\u00e9s de personnalisation in\u00e9gal\u00e9es de XMPie et le flux de travail Adobe de bout en bout aident d\u00e9j\u00e0 les entreprises \u00e0 jet d’encre \u00e0 automatiser leur flux de travail, \u00e0 tirer parti des applications commerciales ax\u00e9es sur les donn\u00e9es et \u00e0 g\u00e9n\u00e9rer du volume vers leurs presses. Si vous souhaitez diversifier vos sources de revenus et d\u00e9velopper votre activit\u00e9 jet d’encre, demandez une d\u00e9monstration \u00e0 votre repr\u00e9sentant XMPie local en utilisant le formulaire ci-dessous.<\/h3>\r\n","protected":false},"excerpt":{"rendered":"

As the ever-increasing quality of inkjet technology is converging with a global demand for shorter, personalized print runs., we look at how XMPie can help brands and PSPs to take advantage of this growing market.<\/p>\n","protected":false},"author":12,"featured_media":100170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-100145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","language-french-fr"],"acf":[],"yoast_head":"\nInkjet Summit 2023 : XMPie et l\u2019opportunit\u00e9 de croissance des applications jet d\u2019encre commerciales - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inkjet Summit 2023 : XMPie et l\u2019opportunit\u00e9 de croissance des applications jet d\u2019encre commerciales\" \/>\n<meta property=\"og:description\" content=\"As the ever-increasing quality of inkjet technology is converging with a global demand for shorter, personalized print runs., we look at how XMPie can help brands and PSPs to take advantage of this growing market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-09T05:04:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-01T13:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/05\/The-Inkjet-Opportunity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\\\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/#\\\/schema\\\/person\\\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Inkjet Summit 2023 : XMPie et l\u2019opportunit\u00e9 de croissance des applications jet d\u2019encre commerciales\",\"datePublished\":\"2023-05-09T05:04:58+00:00\",\"dateModified\":\"2023-11-01T13:13:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\\\/\"},\"wordCount\":1339,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.xmpie.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/The-Inkjet-Opportunity.jpg\",\"articleSection\":[\"Messages de blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\\\/\",\"url\":\"https:\\\/\\\/www.xmpie.com\\\/fr\\\/inkjet-summit-2023-xmpie-and-the-growth-opportunity-of-commercial-inkjet-applications\\\/\",\"name\":\"Inkjet Summit 2023 : XMPie et l\u2019opportunit\u00e9 de croissance des applications jet d\u2019encre commerciales - 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