{"id":100374,"date":"2023-05-24T06:13:14","date_gmt":"2023-05-24T06:13:14","guid":{"rendered":"https:\/\/www.xmpie.com\/claremon-print-chooses-the-xmpie-platform-to-help-drive-growth\/"},"modified":"2023-11-01T13:16:25","modified_gmt":"2023-11-01T13:16:25","slug":"claremon-print-chooses-the-xmpie-platform-to-help-drive-growth","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/claremon-print-chooses-the-xmpie-platform-to-help-drive-growth\/","title":{"rendered":"Claremon Print choisit la plateforme XMPie pour stimuler sa croissance"},"content":{"rendered":"\n

Claremon Ltd.<\/a> (Claremon) est un imprimeur bas\u00e9 \u00e0 Bradford avec une mission. Toujours \u00e0 l’\u00e9coute d’innovations lucratives pour p\u00e9renniser son activit\u00e9, Claremon a choisi la plateforme XMPie pour alimenter ses portails marketing et ses services marketing multicanaux.<\/p>\n\n

Nous avons r\u00e9cemment rencontr\u00e9 le directeur g\u00e9n\u00e9ral de Claremon, John Conroy, pour savoir comment XMPie a aid\u00e9 l’entreprise \u00e0 int\u00e9grer ses services d’impression aux technologies de marketing num\u00e9rique.<\/p>\n\n

\n

\u201cNous avons examin\u00e9 un certain nombre de concurrents et nous avons estim\u00e9 que XMPie avait la meilleure offre globale. [Nos] clients achetaient de l’impression, mais vraiment, nous sentions qu’ils en voulaient plus. Ils voulaient pouvoir cliquer sur une campagne qui livrerait des choses \u00e0 travers les m\u00e9dias… et nous avons senti que XMPie concentrait toutes ces diff\u00e9rentes solutions. C’est pourquoi nous avons choisi XMPie. <\/em>,\u201d<\/p>\n\u2013 John Conroy, directeur g\u00e9n\u00e9ral de Claremon.<\/cite><\/blockquote>\n\n

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https:\/\/youtu.be\/uZ_bF2w5dnM<\/div><\/figure>\n\n
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Services omnicanaux<\/strong><\/h3>\n\n

Initialement, Claremon s’est tourn\u00e9 vers XMPie pour soutenir sa volont\u00e9 de fournir des services omnicanaux et de se d\u00e9marquer sur un march\u00e9 encombr\u00e9e. XMPie\u2019s TransMedia component\u00a0 <\/a>comprend tous les outils pour cr\u00e9er et g\u00e9rer des communications cross-m\u00e9dia personnalis\u00e9es et garantit la synchronisation compl\u00e8te de la messagerie quel que soit le canal.<\/p>\n\n

Ce passage de l’impression uniquement au fournisseur de services omnicanal \u00e9tait \u00e9galement une d\u00e9cision strat\u00e9gique visant \u00e0 donner la priorit\u00e9 \u00e0 la durabilit\u00e9 dans ses pratiques commerciales. La plate-forme XMPie pr\u00e9sente de nombreux avantages pour les imprimeurs et les marques qui cherchent \u00e0 passer de messages g\u00e9n\u00e9riques et inutiles \u00e0 des messages imprim\u00e9s et num\u00e9riques cibl\u00e9s, \u00e0 ajouter des flux de travail d’impression \u00e0 la demande, \u00e0 r\u00e9organiser les processus d\u2019activit\u00e9 pour plus d’efficacit\u00e9 et \u00e0 minimiser leur empreinte carbone.<\/p>\n\n

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Portails marketing<\/strong><\/h3>\n\n

Claremon s’est rapidement rendu compte que la consolidation de sa solution Web-to-Print sur la m\u00eame plate-forme que sa solution omnicanal apporterait de nombreux avantages suppl\u00e9mentaires \u00e0 l’entreprise, alors seulement trois mois plus tard, elle est pass\u00e9e de sa solution Web-to-print d’origine \u00e0 l’adoption du composant de commerce \u00e9lectronique de XMPie, PersonalEffect StoreFlow<\/a>.<\/p>\n\n

Les clients s’attendent \u00e0 \u00ab l’exp\u00e9rience d’achat Amazon \u00bb lors de l’achat d’imprim\u00e9s, tout comme ils s’y attendent lors de l’achat de tout autre produit. Facilit\u00e9, commodit\u00e9, prix abordable et rapidit\u00e9 – pour une imprimerie, une plate-forme de commande d’impression de commerce \u00e9lectronique est le meilleur moyen de fournir ce haut niveau de service.<\/p>\n\n

StoreFlow ne se contente pas de rationaliser le processus de commande d’impression pour l’acheteur d’impression. Il automatise l’impression et augmente l’efficacit\u00e9 du fournisseur d’impression \u00e0 chaque \u00e9tape, de la commande \u00e0 l’ex\u00e9cution. Chacun des clients B2B de Claremon re\u00e7oit une bespoke branded storefront<\/a> pour commander leur mat\u00e9riel imprim\u00e9. Les utilisateurs peuvent s\u00e9lectionner des mod\u00e8les, personnaliser les illustrations, ajouter des logos et des images, et m\u00eame t\u00e9l\u00e9charger leurs propres documents. Il dispose de flux de travail et d’approbation int\u00e9gr\u00e9s et s’int\u00e8gre \u00e0 toutes les principales passerelles de paiement pour un maximum de commodit\u00e9. Il est \u00e9galement livr\u00e9 avec le moteur de composition de documents de XMPie, PersonalEffect, qui, int\u00e9gr\u00e9 \u00e0 Adobe InDesign<\/a>,\u00a0permet aux acheteurs d’impression de personnaliser leurs produits imprim\u00e9s lors de la commande. \n \n.<\/p>\n\n

La d\u00e9cision de Claremon de passer \u00e0 la solution de commerce \u00e9lectronique robuste de XMPie a \u00e9t\u00e9 prise par hasard au bon moment, alors que la pand\u00e9mie de Covid-19 frappait trois mois plus tard, et qu’elle \u00e9tait en bonne position s’ adapt to the new normal<\/a> norme.<\/p>\n\n

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https:\/\/youtu.be\/-VnGwcavM1Y<\/div><\/figure>\n\n
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Direct Mail<\/strong><\/h3>\n\n
\n

\u201cJe suis vraiment enthousiasm\u00e9 par la nouvelle technologie que XMPie apporte. Nous envisageons de lancer les campagnes vid\u00e9o [personnalis\u00e9es], et de nombreuses applications pourraient \u00eatre utilis\u00e9es avec cette technologie, et ce que nous n’avions pas r\u00e9alis\u00e9, c’est que nous avions la technologie pour Direct Mail, le tout dans le package XMPie.,\u201d<\/p>\n\u2013 Nicky Jarvis-Jones, designer senior chez Claremon<\/cite><\/blockquote>\n\n

Apr\u00e8s avoir d\u00e9ploy\u00e9 de nombreuses vitrines Web-to-Print optimis\u00e9es par PersonalEffect StoreFlow, Claremon s’est rapidement rendu compte que les capacit\u00e9s robustes et puissantes d’impression de donn\u00e9es variables (VDP) de XMPie, incluses dans le package StoreFlow, peuvent \u00eatre utilis\u00e9es comme fonctionnalit\u00e9s autonomes pour d’autres applications telles que Direct Mail<\/a>.<\/p>\n\n

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https:\/\/youtu.be\/-Hl8DiOPzl0<\/div><\/figure>\n\n
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Au lieu d’envoyer des communications identiques \u00e0 tout le monde, VDP est une technologie de plus grande valeur qui g\u00e9n\u00e8re un seul fichier d’impression avec diff\u00e9rentes versions du m\u00eame document. Chaque version a une combinaison unique de texte, d’images, de graphiques, etc. bas\u00e9e sur les donn\u00e9es, pour la rendre plus pertinente pour chaque individu et stimuler l’action et l’engagement<\/p>\n\n

\n

\u201cL’impression conventionnelle n’est pas toujours ce dont le client a besoin. Ils ont besoin d’un moyen de capter l’int\u00e9r\u00eat et l’engagement et de faire avancer la conversation en ligne,\u201d<\/p>\n\u2013 John Conroy, directeur g\u00e9n\u00e9ral, Claremon<\/cite><\/blockquote>\n\n

Avec XMPie, Claremon peut \u00e9galement offrir \u00e0 ses clients encore plus de valeur et un retour sur investissement plus \u00e9lev\u00e9 en injectant ces communications imprim\u00e9es personnalis\u00e9es dans des canaux num\u00e9riques via des liens vers des pages de destination ou des vid\u00e9os personnalis\u00e9es.<\/p>\n\n

<\/div>\n\n
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https:\/\/youtu.be\/-VnGwcavM1Y<\/div><\/figure>\n\n
<\/div>\n\n

Approche de plate-forme unique<\/strong><\/h3>\n\n

La plate-forme XMPie est une suite de composants \u00e9volutifs \u00e9troitement int\u00e9gr\u00e9s con\u00e7us pour offrir beaucoup plus de valeur que de la simple impression sur papier. Tout comme Claremon a d’abord diversifi\u00e9 ses services avec un composant omnicanal avant d’am\u00e9liorer sa fonction de commande d’impression et l’efficacit\u00e9 de ses processus avec le composant Web-to-Print de XMPie et d’ajouter des services VDP autonomes plus tard, toute imprimerie ou entreprise peut d\u00e9marrer l\u00e0 o\u00f9 il y a un besoin commercial et utiliser diff\u00e9rentes fonctionnalit\u00e9s pour diversifier et ajouter plus de valeur \u00e0 mesure que l’entreprise \u00e9volue.<\/p>\n\n

Contactez votre repr\u00e9sentant local en utilisant le formulaire ci-dessous pour explorer la meilleure fa\u00e7on de commencer votre voyage sur la plate-forme XMPie.<\/p>\n\n

Watch the full video<\/a><\/p>\n\n

<\/div>\n\n
\r\n
https:\/\/youtu.be\/1tCtSIVIDVU<\/div><\/figure>\n\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

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