{"id":100751,"date":"2023-06-08T10:20:03","date_gmt":"2023-06-08T10:20:03","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=100751"},"modified":"2023-08-17T07:23:01","modified_gmt":"2023-08-17T07:23:01","slug":"launch-of-the-second-edition-of-modern-vdp-white-paper","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/launch-of-the-second-edition-of-modern-vdp-white-paper\/","title":{"rendered":"Lancement de la deuxi\u00e8me \u00e9dition du livre blanc Modern VDP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Dans son livre blanc original, Jacob Aizikowitz, fondateur de XMPie et son leader jusqu&rsquo;\u00e0 sa retraite \u00e0 la mi-2019, a discut\u00e9 de Modern VDP (Variable Data Print), de la vision qui la sous-tend, des innovations et des d\u00e9veloppements qui l&rsquo;ont mat\u00e9rialis\u00e9, et de son impact sur la cr\u00e9ation de m\u00e9dias imprim\u00e9s comme canal viable pour les communications modernes et les exp\u00e9riences client.<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><em>Dans cette \u00e9dition mise \u00e0 jour, Jacob clarifie certaines innovations technologiques et aide \u00e0 rendre le texte accessible \u00e0 un public plus large, y compris ceux qui n&rsquo;ont pas de formation technique.<\/em><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\" id=\"h-making-the-white-paper-accessible\"><strong>Rendre le livre blanc accessible<\/strong><\/h4>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">L&rsquo;un des principaux objectifs de la publication de mon livre blanc \u2013 <a href=\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/\">Modern VDP \u2013 What, Why, How, and What\u2019s Next<\/a> \u2013\u00e9tait d&rsquo;aider les professionnels de l&rsquo;impression et leurs clients \u00e0 comprendre le VDP moderne, notamment en le distinguant du VDP traditionnel, qui prend en charge l&rsquo;impression transactionnelle ou de formulaire.<\/p>\n\n<p class=\"wp-block-paragraph\">Je croyais \u2013 et je crois toujours \u2013 qu&rsquo;une telle compr\u00e9hension les aiderait \u00e0 voir de nouvelles opportunit\u00e9s, \u00e0 transformer leurs entreprises et \u00e0 cro\u00eetre. J&rsquo;ai estim\u00e9 que toute explication ou analyse de la VDP moderne devait inclure une plong\u00e9e profonde dans la technologie qui la sous-tend. Pourtant, bien que les commentaires des lecteurs aient soutenu mon point de vue sur la valeur de la compr\u00e9hension de la VDP moderne, on m&rsquo;a fait remarquer que certaines sections du document \u00e9taient trop techniques par endroits.<\/p>\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, pour rendre le document plus accessible tout en n&rsquo;abandonnant pas ma vision de fournir une histoire technologique compl\u00e8te, j&rsquo;ai ajout\u00e9 un r\u00e9sum\u00e9 pour pr\u00e9senter certaines des sections \u00e0 forte composante technologique de cette version mise \u00e0 jour. De cette fa\u00e7on, les id\u00e9es contenues dans le document peuvent atteindre un public plus large. Ceux qui n&rsquo;ont pas de formation technique peuvent sauter les sections \u00e0 forte intensit\u00e9 technologique tout en ne perdant pas de vue le flux de l\u2019article et le d\u00e9veloppement des id\u00e9es. De plus, tout en rendant le document plus accessible, j&rsquo;ai ajout\u00e9 quelques \u00e9l\u00e9ments manquants au glossaire et augment\u00e9 les descriptions avec des renvois \u00e0 la figure dans la section centrale du document.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\"><strong>S&rsquo;agit-il d&rsquo;une enqu\u00eate ou d&rsquo;une introduction de quelque chose de nouveau?<\/strong><\/h4>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Une autre question fr\u00e9quente \u00e9tait de savoir si l&rsquo;article pr\u00e9sentait quelque chose de nouveau ou s&rsquo;il s&rsquo;agissait d&rsquo;une enqu\u00eate sur l&rsquo;histoire du VDP. Je pourrais comprendre cette confusion parce que, d&rsquo;une part, le document \u00e9tait une enqu\u00eate d\u00e9crivant les innovations et les d\u00e9veloppements qui ont \u00e9merg\u00e9 et \u00e9volu\u00e9 depuis le milieu et la fin des ann\u00e9es 1990. Cependant, d&rsquo;un autre c\u00f4t\u00e9, pendant cette p\u00e9riode, personne \u2013 y compris mes \u00e9quipes chez Scitex et plus tard chez XMPie \u2013 n&rsquo;a expliqu\u00e9 en quoi ces nouvelles technologies VDP \u00e9taient diff\u00e9rentes de Legacy VDP, qui \u00e9tait le seul VDP connu \u00e0 l&rsquo;\u00e9poque<\/p>\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, pour aider le lecteur, j&rsquo;ai introduit une section prologue identifiant la fin des ann\u00e9es 1990 comme le moment o\u00f9 ces innovations et d\u00e9veloppements ont \u00e9merg\u00e9. Cette section pr\u00e9pare \u00e9galement le terrain pour les discussions du document sur leur perc\u00e9e et leur nature novatrice<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h5 class=\"wp-block-heading\"><strong>T\u00e9l\u00e9charger la nouvelle \u00e9dition du Livre blanc \u2018<\/strong><a href=\"https:\/\/www.xmpie.com\/fr\/modern-vdp-what-why-how-and-whats-next\/\"><strong>Modern VDP \u2013 What, Why, How, and What\u2019s Next<\/strong><\/a><strong>\u2019.<\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Dans cette \u00e9dition mise \u00e0 jour, Jacob clarifie certaines innovations technologiques et aide \u00e0 rendre le texte accessible \u00e0 un public plus large, y compris ceux qui n&rsquo;ont pas de formation technique.<\/p>\n","protected":false},"author":12,"featured_media":100740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-100751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v28.0) - 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