{"id":101150,"date":"2023-06-28T10:08:21","date_gmt":"2023-06-28T10:08:21","guid":{"rendered":"https:\/\/www.xmpie.com\/?p=101150"},"modified":"2023-11-01T13:14:09","modified_gmt":"2023-11-01T13:14:09","slug":"the-print-menu-making-a-comeback-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/","title":{"rendered":"Le menu imprim\u00e9 : un retour en force \u00e0 l’\u00e8re num\u00e9rique"},"content":{"rendered":"\n

Don Scott d\u00e9montre comment les fournisseurs d’impression peuvent aider les clients du secteur de l’h\u00f4tellerie \u00e0 r\u00e9introduire le menu imprim\u00e9 personnalis\u00e9 avec un flux de travail Web-to-Print flexible et pratique.<\/em><\/p>\n\n

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Une curieuse tendance a \u00e9t\u00e9 observ\u00e9e dans les restaurants, les caf\u00e9s, les pubs et les bars \u00e0 mesure que les restrictions de la pand\u00e9mie de covid ont \u00e9t\u00e9 lev\u00e9es et que la vie est revenue \u00e0 la normale. De plus en plus d’entreprises r\u00e9introduisent des menus imprim\u00e9s comme solution au rejet de la commande de nourriture par code QR.<\/p>\n\n

Un rapport du New York Times<\/a> indique que les scans des codes QR des restaurants ont chut\u00e9 de 27% en un an. De plus, moins de restaurants cr\u00e9ent de nouveaux menus \u00e0 code QR, et environ 75% de tous les menus \u00e0 code QR des restaurants ont \u00e9t\u00e9 scann\u00e9s moins de 90 fois au cours des 12 derniers mois.<\/p>\n\n

Chez XMPie, vous savez que nous aimons nos codes QR. Pourtant, cette aversion pour la num\u00e9risation lors d\u2019un passage au restaurant est un excellent rappel que la technologie doit \u00eatre utilis\u00e9e lorsqu’elle peut vraiment ajouter de la valeur \u00e0 une r\u00e9ponse \u00e0 un probl\u00e8me, et non pas juste par principe.<\/p>\n\n

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Le menu imprim\u00e9 est \u201cin\u201d et le code QR est \u201dout\u201d.<\/h4>\n\n
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Le service \u00e0 la client\u00e8le, et pas seulement au niveau de la nourriture, est au c\u0153ur d’une exp\u00e9rience sup\u00e9rieure dans la restauration. Dans la course \u00e0 l’automatisation et \u00e0 d’autres technologies permettant de gagner du temps, les restaurateurs ne peuvent pas se permettre d’\u00e9liminer cet ingr\u00e9dient principal.<\/p>\n\n

Les clients ne veulent pas \u00eatre trait\u00e9s comme un moyen d’arriver \u00e0 une fin et de juste exister pour maximiser les profits. Ils veulent se sentir valoris\u00e9s et appr\u00e9ci\u00e9s. Qu’une entreprise donne aux clients un menu imprim\u00e9 ou leur demande d’utiliser leur t\u00e9l\u00e9phone pour scanner un code QR n’est pas simplement un choix entre une exp\u00e9rience imprim\u00e9e ou num\u00e9rique. C’est un face-\u00e0-face entre l’interaction humaine et la transaction impersonnelle.<\/p>\n\n

Bien s\u00fbr, l’un des avantages non n\u00e9gligeables du menu num\u00e9rique pour le restaurateur est qu’il est hautement modifiable. S’ils ont besoin d’augmenter les prix, d’ajouter une option sans gluten ou de changer les plats du jour, il ne faut pas longtemps pour modifier le menu dans l’application pour effectuer ces changements. Mais m\u00eame si les informations sont \u00e0 jour et pr\u00e9cises, ils sont toujours coinc\u00e9s avec une exp\u00e9rience num\u00e9rique qui sera moins satisfaisante pour leurs clients.<\/p>\n\n

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XMPie StoreFlow : une opportunit\u00e9 vous attend dans l’industrie h\u00f4teli\u00e8re<\/h4>\n\n
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Et c’est l\u00e0 que r\u00e9side l’opportunit\u00e9 pour les fournisseurs d’impression et les agences, en particulier ceux qui ont la plate-forme XMPie, qui peuvent montrer aux clients potentiels des restaurants qu’ils n’ont pas besoin de sacrifier l’agilit\u00e9 lors de la r\u00e9introduction du menu imprim\u00e9.<\/p>\n\n

La mise \u00e0 jour et la personnalisation des menus imprim\u00e9s sont rapides et pratiques via un flux de travail bas\u00e9 sur des mod\u00e8les \u00e0 partir d’un portail StoreFlow Web-to-Print portal<\/a>.<\/a><\/p>\n\n

StoreFlow est une plate-forme en ligne permettant aux entreprises de commander des impressions de marque personnalis\u00e9es telles que des affiches, des d\u00e9pliants, des brochures et plus encore aupr\u00e8s de leur fournisseur d’impression pr\u00e9f\u00e9r\u00e9. C’est une solution parfaite pour les restaurateurs qui ont besoin de flexibilit\u00e9 avec leur mat\u00e9riel imprim\u00e9 et qui souhaitent apporter r\u00e9guli\u00e8rement des modifications pour personnaliser leurs menus avec des designs uniques, des images de haute qualit\u00e9 et des descriptions de plats app\u00e9tissantes<\/p>\n\n

Dans cet example<\/a>, qui illustre certaines fonctionnalit\u00e9s de la plate-forme XMPie, vous pouvez montrer \u00e0 vos clients h\u00f4teliers comment personnaliser un menu de table. Configurez la carte en fonction de votre s\u00e9lection de repas et de boissons \u2013 et d\u00e9finissez m\u00eame les prix.<\/p>\n\n

Avec StoreFlow, les restaurants peuvent avoir un contr\u00f4le total sur la conception et le contenu du menu, et il n\u2019y a pas besoin de faire appel et payer un designer pour chaque petite modification. Le personnel peut facilement ajouter ou supprimer des plats, mettre \u00e0 jour les prix et ajuster le formatage pour cr\u00e9er un menu qui refl\u00e8te leur marque et leur style. Ils doivent simplement se connecter au portail, s\u00e9lectionner un mod\u00e8le de menu pr\u00e9d\u00e9fini ou cr\u00e9er leur propre design et passer leur commande. Les menus seront imprim\u00e9s et exp\u00e9di\u00e9s directement \u00e0 leur restaurant, ce qui rendra le processus rapide et facile.<\/p>\n\n

Les franchises de restaurants peuvent configurer leur vitrine pour verrouiller les \u00e9l\u00e9ments contr\u00f4l\u00e9s par l’entreprise dans le mod\u00e8le tout en donnant \u00e0 chaque restaurant la commodit\u00e9 de personnaliser certaines zones localis\u00e9es de la conception. Le flux de travail est bas\u00e9 \u00e0 100 % sur Adobe InDesign, ce qui garantit des couleurs pr\u00e9cises sur la marque et l’int\u00e9grit\u00e9 du design. Des adresses de livraison par d\u00e9faut contr\u00f4l\u00e9es par l’entreprise peuvent m\u00eame \u00eatre ajout\u00e9es pour chaque restaurant pour une s\u00e9lection rapide et une exp\u00e9rience \u00e0 l’\u00e9preuve des erreurs.<\/p>\n\n

Les menus QR Code ont jou\u00e9 un r\u00f4le essentiel pendant la pand\u00e9mie, mais ils laissaient \u00e0 d\u00e9sirer. Oui, nous avons r\u00e9ussi \u00e0 commander de la nourriture, mais l’exp\u00e9rience semblait impersonnelle. Alors que nous sortons de la pand\u00e9mie, nous pouvons am\u00e9liorer l’exp\u00e9rience culinaire en imprimant des menus Web-to-Print. Avec cette solution, nous pouvons raviver le lien humain qui rend les repas au restaurant si uniques.<\/p>\n\n

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To learn more about how print providers can use the XMPie Platform to help restaurants and other businesses in the hospitality industry solve their marketing challenges, get in touch using the form below.<\/h3>\n","protected":false},"excerpt":{"rendered":"

Don Scott d\u00e9montre comment les fournisseurs d’impression peuvent aider les clients du secteur de l’h\u00f4tellerie \u00e0 r\u00e9introduire le menu imprim\u00e9 personnalis\u00e9 avec un flux de travail Web-to-Print flexible et pratique.<\/p>\n","protected":false},"author":12,"featured_media":101145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-101150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-fr","language-french-fr"],"acf":[],"yoast_head":"\nLe menu imprim\u00e9 : un retour en force \u00e0 l'\u00e8re num\u00e9rique - XMPie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le menu imprim\u00e9 : un retour en force \u00e0 l'\u00e8re num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"Don Scott d\u00e9montre comment les fournisseurs d'impression peuvent aider les clients du secteur de l'h\u00f4tellerie \u00e0 r\u00e9introduire le menu imprim\u00e9 personnalis\u00e9 avec un flux de travail Web-to-Print flexible et pratique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"XMPie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xmpie\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T10:08:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-01T13:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/06\/Print-Menu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josie Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@XMPie\" \/>\n<meta name=\"twitter:site\" content=\"@XMPie\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josie Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/\"},\"author\":{\"name\":\"Josie Stein\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/#\/schema\/person\/92727884f05b38a45c2de1354334588f\"},\"headline\":\"Le menu imprim\u00e9 : un retour en force \u00e0 l’\u00e8re num\u00e9rique\",\"datePublished\":\"2023-06-28T10:08:21+00:00\",\"dateModified\":\"2023-11-01T13:14:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/\"},\"wordCount\":998,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xmpie.com\/wp-content\/uploads\/2023\/06\/Print-Menu.jpg\",\"articleSection\":[\"Messages de blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/\",\"url\":\"https:\/\/www.xmpie.com\/fr\/the-print-menu-making-a-comeback-in-the-digital-age\/\",\"name\":\"Le menu imprim\u00e9 : un retour en force \u00e0 l'\u00e8re num\u00e9rique - 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